Our SpeedMarketing® product and method have been issued four U.S. patents. The PII Best of Category Award is the culmination of more than 40 years of many people working together to solve client problems.
Chicago, IL (PRWEB) April 13, 2011
Chicago’s Bell Litho Internet Solutions (BLIS) has just won a Best of Category Award for its flagship product, SpeedMarketing®, as well as an Award of Excellence for its brand-protection product demonstration. The awards will be presented by the Printing Industry of Illinois/Indiana Association (PII) at its 9th Annual Pinnacle Print Awards Gala on Tuesday, May 17.
“Our SpeedMarketing® product and method have been issued four U.S. patents,” says Bell Litho Vice President Tim Bellagamba. “The PII Best of Category Award is the culmination of more than 40 years of many people working together to solve client problems.”
SpeedMarketing® is a Web-based brand management tool that balances headquarters’ centralized brand discipline with field marketing’s local market relevance. “Because no two organizations are alike, we work with each BLIS client to create a custom online publishing portal for their needs,” says BLIS Marketing Director Josh Kiem.
“SpeedMarketing® helps unify organizations’ brand identity by coordinating document production and distribution,” Kiem explains. “Authorized users can access their organization’s custom online portal quickly using a Web browser. With less than an hour of training, SpeedMarketing® users can create press-ready documents from approved images and layouts, then publish targeted documents or send them to media outlets with a single click.
“Perhaps ironically, SpeedMarketing® is an Internet tool that we market face-to-face,” says Kiem. “To help corporate prospects understand how SpeedMarketing® can protect their brand, we created a sales ‘leave-behind’ in house.
“PII has given us an Award of Excellence for our innovative product demonstration, which gets prospects actively involved in producing a customized ad—typically in three to four minutes,” he adds.
“Our interactive demo lets prospects see how quickly and easily they can create the ‘perfect ad’ from more than 7,500 permutations,” Kiem explains. “With another click, prospects can print the document or publish it—complete with insertion order—in media anywhere in the country.
“And with SpeedMarketing, the ad is pre-approved, unlike basic web-to-print systems,” he emphasizes.
“SpeedMarketing® is a fast, affordable tool that makes companies’ marketing more nimble,” Kiem adds. “We deliver real benefits within a month. SpeedMarketing® costs less than one good graphic designer, and leverages our clients’ creative properties and talent.”
BLIS also offers ePrint3®, an advanced online enterprise ordering site for print and distributed materials. “With BLIS’s products and support, organizations can deliver their brand message with greater coherence and relevance than ever before,” says Kiem.
PII has served the print and graphic arts community in Illinois and Indiana since 1927; its current membership is nearly 350 companies. PII is an affiliate of the world’s largest graphic arts trade association, the Printing Industries of America, which has more than 10,000 member companies worldwide.
Since its founding on Chicago’s legendary Printers’ Row in 1965, Bell Litho has evolved from a pre-press house to a family of service-oriented, technology-driven companies serving businesses large and small. Today Bell, a privately held firm, continues its tradition of technological innovation to offer a broad choice of options for producing, managing and distributing digital and print communications.
BLIS, the technology division of Bell Litho, Inc., has been awarded four US patents for innovations designed to help businesses improve brand management and take advantage of web-to-print capabilities. Speed Marketing and ePrint3 are registered trademarks of Bell Litho, Inc. BLIS is a trademark of Bell Litho, Inc.
For more information on Bell Litho Internet Solutions (BLIS), contact Josh Kiem at
847-952-3300 or visit http://www.bell-blis.com.