Pins Down How to Optimize Images for Pinterest

Share Article released an infographic with tips for businesses to get more traffic from Pinterest.

Pinterest for Business logo

Pinterest draws an ideal demographic for businesses -- digital moms. And as businesses who want to find success in the pinosphere will learn, it’s all about the image.

An infographic recently released by helps businesses optimize images on Pinterest for maximum exposure. Pinterest is the fastest growing social network in Internet history according to TechCrunch. Rather than sharing text or connecting people through personal or business relationships, Pinterest connects people through interests via images.

According to data from Experian Hitwise, Pinterest has experienced an explosive 4,000% growth over a six month period. This translates into significant traffic potential for businesses. Statistics from ComScore show Pinterest the majority of users are women over 25 years old and half are moms. Almost 30% have a household income of over $100k per year.

"Pinterest draws an ideal demographic for businesses -- digital moms. And as businesses who want to find success in the pinosphere will learn, it’s all about the image," says Janet Thaeler, co-founder of dubbed the concept of optimizing images for marketing on Pinterest P.I.O or Pinterest Image Optimization. See the Pinterest Image Optimization (PIO) infographic that debuted on the social media blog

Here are 4 tips to get the most branding and marketing power from images:

1. Be sure to upload images from your own site.
The alluring aspect of Pinterest is the ease of sharing content from other pinners. It’s easy to become lost in the vast canvas of images and just repin what’s on the site. However, for pins to go viral they need to be posted straight from the source—your website. Repinning has a place (which is to build your followers), but businesses should make sure their own pins a priority.

2. Make sure the image file name contains a targeted key phrase.
Since image titles are crawled by search engines, businesses should use keywords to help search engine rankings.

3. After uploading an image, edit the pin to add a link.
By default Pinterest does not add any link to uploaded pins. Go back and edit a pin with a URL so potential customers can visit your website.

4. Longer images are best but limit the length to 5000 pixels.
Long images take up more real estate and that commands more share of the page. However, making them longer than 5000 pixels means people must scroll back up to “like” or “repin” it.
Any images wider than 554 pixels will be resized.

The infographic received over 4,000 shares on Mashable with pins being the most popular way to share the infographic. The infographic’s success on Pinterest further supports the point that Pinterest is an ideal fit for business.

About was founded by internet marketers Janet Thaeler (Newspapergrl) and Paul Wilson. Their goal is for businesses to take Pinterest seriously. The company has developed a new tool for Pinterest and are working on an upcoming book to help businesses get the most out of Pinterest. Connect with us online to get notified of new releases:

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