Lexity Adds Pinterest App to its Web-Based App Platform for Ecommerce

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New Lexity Pinterest Report App Helps Merchants Leverage Pinterest to Increase Sales

"Our new Pinterest app can help merchants predict and take advantage of product popularity and trends -- all of which are important to any growing business."
-- Amit Kumar, Lexity CEO

Lexity, the developer of the web-based App Platform for Ecommerce, today announced the Lexity Pinterest Report app to help businesses maximize their product promotions on Pinterest. The new Lexity app enables small retailers to gauge the buying trends of their products and competitive products, as well as identify individuals who influence product recommendations on Pinterest. The Lexity Pinterest Report app is available immediately at the Lexity App Gallery at http://www.lexity.com.

The Lexity Pinterest Report app enables merchants to see how the products they carry are trending on Pinterest, providing them with insights on which ones are most popular. Another benefit of the Pinterest app is to give merchants information regarding buying patterns. With this data on buying patterns, merchants are able to carry hot selling products in more varieties, avoid out-of-stocks, and maximize revenue.

“Selling and promoting products online is quickly becoming one of the fastest growing revenue streams for small merchants. And, Pinterest is playing a key role in customer decision-making,” said Amit Kumar, CEO of Lexity. “While we might not be fortune tellers at Lexity, our new Pinterest app can help merchants predict and take advantage of product popularity and trends -- all of which are important to any growing business.“

With the new Lexity Pinterest Report app, merchants now have the ability to identify the individuals who are the top influencers for the products they sell. These individuals influence product perceptions, buying patterns and sales. They are ideal targets for merchants to develop a relationship with, so they can become recommenders of their products.

The Lexity app also enables merchants to see how competitive products are trending on Pinterest. This intelligent insight shows what products retail competitors are selling and helps merchants determine which products to purchase, based on their popularity.

About Lexity
Lexity is the developer of the App Platform for Ecommerce and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and Dave McClure’s 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).

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