Backbone and Pirate! Team Up to Deliver New Music to College Radio

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Internet radio network developer teams with cutting edge promotion and management to offer libraries of music for Internet college radio stations, while artists and labels gain access to college music "tastemakers".

Pirate! to bring hot artists to a cool network

These students are becoming the tastemakers for new music on their campuses, and the Internet is helping them spread their programs around the world.

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Backbone Networks Corporation today announced that it has teamed up with Pirate! Promotion and Management, based in Cambridge, MA, to bring new music artists and labels together with college radio stations, especially streaming Internet stations. For radio stations this effort will bring heretofore hard-to-find new, independent music content, as well as help with tips on programming and station promotion. For artists and labels it provides immediate access to Internet radio networks, including a growing network of U.S. student-run college and high school radio stations.

The alliance is being announced at CMJ Music Marathon & Film Festival this week in New York City, October 19-23, 2010.

Pirate! co-founder Steve Theo hopes to bring Pirate's entire roster of artists to Backbone's growing lineup of Internet radio stations, including those on the IBS Student Radio Network by Backbone (IBS-SRN). "I'm excited about teaming with Backbone, with their unparalleled suite of Internet software and service, because they've proven that college radio can and should be a community for learning professional broadcasting skills in an environment that's fun," said Theo. "These students are becoming the tastemakers for new music on their campuses, and the Internet is helping them spread their programs around the world."

Backbone co-founder George Capalbo adds, "It's great to team up with an innovative group like Pirate!, because they know what young audiences want to hear and what artists need to succeed. We're thrilled about the innovative concepts that Pirate! will bring to college radio and our networks."

Pirate! is a team of music industry professionals (and more importantly fans) who strive to be the best independent music and marketing team there is. Pirate! is a music promotion, public relations, marketing and management company who works with artists, brands, record labels and others to promote their music / product / service to radio stations / writers / bloggers / tastemakers across North America. Pirate! specializes in college and non-commercial radio promotion, commercial specialty promotion, tastemaker marketing and artist tour support.

Founded in 1990, Backbone Networks Corporation has its roots in developing television and radio software, especially content production and delivery applications. Its founders are pioneers in developing technology for the broadcasting industry. They have supplied software and systems for some of the highest profile broadcasters and their events. Backbone operates the IBS Student Radio Network, a joint effort with the Intercollegiate Broadcasting System, a trusted resource for college radio, TV, webcasting and high school radio for over 70 years with more than 1,000 members in the USA.

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Richard Cerny
Backbone Networks Corporation
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