when it comes to deciding where consumers want to spend their money, local reviews matter...
New York, NY (PRWEB) October 16, 2012
U.S. consumer advocacy and customer complaints website, http://www.PissedConsumer.com, added localization to company reviews. This was done to increase the relevancy of consumer complaints to individual visitors. The integration of a reviewer's location into each consumer complaint or review allows visitors to differentiate between general feedback of a national or regional business and those of their local store or branch.
"Getting general feedback about a company's culture and policies is helpful to consumers," said Joanna Simpson of PissedConsumer.com. "But when it comes to deciding where consumers want to spend their money, local reviews matter even more. Large companies can receive negative feedback nationally even when specific locations -- such as a restaurant franchise -- regularly receive rave reviews. Location-based reviews are therefore more fair to local businesses while also being more helpful to local residents."
The new localization of consumer complaints will soon integrate with company profile pages on a larger scale. Currently when a visitor searches for a company on PissedConsumer.com, they're taken to a page featuring all reviews of that business. That combines reviews that might and might not be geographically relevant to the visitor.
PissedConsumer.com is improving local targeting with new company pages that will feature a red button labeled "Show complaints near me." By clicking that button, visitors will be able to see only complaints of local interest to them. If the system doesn't recognize their location, they will be able to enter their city or ZIP code by clicking the "more locations" link. Click here to see this new feature in action.
PissedConsumer.com is a premier consumer advocacy group, featuring consumer reviews and complaints in a social networking environment. The company uses online tools to publicize reviews and complaints filed by consumers on the Internet. In addition, the site offers a set of free tools necessary to bring customer disputes to a fast and successful resolution, including a consumer complaint letter generator and collection of consumer tips and advice in the site’s consumer advocacy section.
For more information about the Pissed Consumer service and the new location-based consumer complaint features, please visit http://www.PissedConsumer.com or contact Joanna Simpson at 262-674-6466.