(PRWEB) February 7, 2010
This summer, leading high street brand Lipsy is unveiling a collaboration with Brit Award nominated singer song writer du jour Pixie Lott.
The “Pixie Collection” will be an exclusive range co-designed by Pixie and inspired by the singer's own unique style.
The “Pixie Collection” comprises two distinct looks, Pixie Festival and Pixie Party, both inspired by Pixie’s own rock chick style which perfectly compliments Lipsy’s signature sexy with attitude aesthetic.
‘Pixie Festival’ combines soft vintage style cotton day dresses, bleached denim and fringed waistcoats with slouchy print vests and draped jersey maxi dresses.
‘Pixie Party’ is all in the detailing with oversized animal prints, embellishment on sexy chiffon layered party dresses and tiny studded mini skirts in a neutral colour palette with bold flashes of pink.
The “Pixie Collection” will be available exclusively in all Lipsy retail stores and concessions as well as through Lipsy’s website (http://www.lipsy.co.uk) and via a limited selection of Lipsy’s wholesale customers.
Three times Brit Award nominee Pixie, who was born in South East London, became an overnight sensation with the huge success of her debut single 'Mama Do' in June 2009 and has since become recognised internationally as much for her personal style as her music.
With everyone wanting a look as soon as it appears, Lipsy never stands still and is dedicated to ensuring the hottest looks move from the catwalk to the high street in the blink of an eye. The launch of the Pixie Collection is set to secure Lipsy’s place at the top of the shopping list of every girl who wants on-trend, up-to-the minute clothing.
Pixie Lott said in a statement: “I have always been a big fan of Lipsy and regularly shop in their stores. I love what Lipsy stands for and I am very excited at the thought of working with such a talented and creative team. It’s going to be great fun”.
Jeremy Stakol, CEO of Lipsy said: “Pixie is an amazingly talented performer. At 19, she is already a fashion icon and girls everywhere are copying her distinctive style. She has strong ideas about fashion, understands product and has her own unique style. She is exactly what Lipsy is all about in terms of fashion and is a pleasure to work with. Our customers identify with her.”
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