Larger screen sizes on Android-based tablet PCs and iPads are contributing to a more pleasant online shopping experience.
Orlando, Florida (PRWEB) October 23, 2012
Planet Holdings Group (PHG), an e-commerce business development company based in Central Florida that is developing multiple online shopping stores, is exploring the opportunity that mobile devices such as Android tablets and Apple iPads create for the upcoming 2012 Holiday Shopping season.
As an online retail store developer, PHG is exploring ways to capitalize on the benefits of using mobile Internet technology, particularly at a time when manufacturers like Apple and Samsung are fighting for control of the most-connected customer base in the history of online commerce.
Tablet PCs have become a ubiquitous access point for Internet shopping, allowing users to connect to their favorite online retailers from their home, office or in public places, using Wi-Fi and 3G/4G Internet access.
During the e-shop design process, Planet Holdings Group works closely with its creative staff and technology partners to develop online shopping cart environments that are friendly to the shopper, from the moment they start browsing products to the checkout process.
PHG is currently developing PopFragrances.com, a discounted retailer of original top-brand women’s perfumes and men’s colognes—and tablet PCs and mobile phones are in their sight as potential access points for shopping activity.
With Apple’s unveiling of the smaller and more portable iPad Mini—which competes directly with the Google Nexus 7 tablet—the mobile arena is now the official battleground of e-commerce, well beyond the cell phone dominion.
“Generation X and Y shoppers already depend on mobile devices for everything from email to calendars—so it should come natural for them to do their holiday shopping on their devices now that they trust them with everything else in their life,” said Andres Goyanes, a Director of PHG and Past-President of the American Marketing Association of Central Florida.
Online shopping on tablet PCs offers many inherent benefits for its users, including control over the safety and security of the transaction by shopping on a device of their own, without the challenge of using a public device to enter payment information.
Additionally, shopping online with a tablet PC is the emulation of the e-commerce environment already familiar to PC users, which can increase shoppers’ trust on the store and reduce the chance of confusion—particularly at the time of submitting an order and payment.
“Larger screen sizes on Android-based tablet PCs and iPads are contributing to a more pleasant online shopping experience,” said Marcelo Muller, a Principal at Planet Holdings Group.
Microsoft is not falling behind in the tablet revolution, anticipating that tablets will become as common as personal computers as they introduce the new Windows Surface tablet—a mobile device that is already backordered in the U.S. and the United Kingdom.
Planet Holdings Group will be launching PopFragrances.com in early November 2012 and more information will be available at http://www.PopFragrances.com.
ABOUT PLANET HOLDINGS GROUP
Planet Holdings Group, LLC (PHG) is a business concept development company that creates and manages a proprietary portfolio of e-commerce enterprises across the globe. PHG's business philosophy is to power e-commerce with innovation, serving its markets with exceptional technology, management, quality, and customer service to ensure the satisfaction of its customers—its primary business focus. The company's main office is located in Orlando, Florida and its multilingual staff speaks English, Spanish and Portuguese.
To learn more about Planet Holdings Group, visit http://www.planetholdingsgroup.com.
Email: media [at] planetholdingsgroup.com