The Planet Galvanizes Hosting Landscape With Full Breadth of Management Services; Provides Customers With the Power to Choose : Enters Managed Hosting Market with Planet Northstar & New Planning Methodology Extends Dedicated Hosting Leadership with Planet Alpha & Advanced Services Introduces White Paper to Demonstrate Reduced Cap-Ex Expenses with Managed Hosting Unveils New Web Site

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The Planet, the global leader in IT hosting, today made a number of announcements that extend its industry leadership role and set an enriched new direction for its customers. With its entry into managed hosting under the Planet Northstar brand – and the addition of advanced services under the Planet Alpha Dedicated Servers moniker – The Planet now offers the broadest spectrum of products and services in the industry. These new offerings are designed to meet the budget and business requirements of any company looking to move to a hosted IT infrastructure model.

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The Planet Unveils New Web Site

The Planet today released a new white paper from highly regarded research firm Yankee Group that cites better control of capital expenses, improved accountability and enterprise-level parity as key considerations for moving to a managed hosting environment. Even better, it allows companies to focus on their business – rather than IT – to compete more effectively.

The company unveiled a new Web site that features comprehensive and centralized navigation, allowing visitors to quickly identify the products and services they require.

"With today's announcements, we are once again transforming the traditional perceptions of hosting with new products, services and choices that will recast the competitive landscape," said Steve Kahan, The Planet's vice president of marketing and product management. "With Planet Northstar Managed Hosting, customers are no longer relegated to reactive support models or sub-standard planning for their mission-critical infrastructures. With Planet Alpha, we're offering customers the ultimate power of choice in managing their dedicated servers – with or without services – in a model that meets their business needs and budgets. New promotions, from a full spectrum of products and services, make it even more affordable for customers to put The Planet on the short list of companies they evaluate for their hosting services."

"As more enterprises and small businesses move to hosted IT infrastructure, they must determine which solutions meet their unique requirements," said Tier1 Vice President and Research Director Dan Golding. "Hosting firms that provide both a la carte services, as well as more advanced managed services, will maximize their own growth."

About Planet Northstar Managed Hosting

Planet Northstar brings to every client engagement the Anticipation Advantage, a new proactive planning methodology. By thoroughly analyzing and assessing the customer's business and technology goals and requirements, Planet Northstar provides scalability foresight to prepare for business growth. A dedicated team of certified and seasoned IT professionals manages and maintains the site, incorporating change control and security to anticipate and mitigate risks. By establishing benchmarks and identifying critical trends – and through quarterly interactive meetings – the team reviews system health, and reviews operating procedures and technology performance. (See release issued today: The Planet Enters Managed Hosting Market Backed by New Proactive Anticipation Advantage Methodology")

About Planet Alpha Dedicated Servers

Devoted exclusively to dedicated hosting, Planet Alpha provides an even broader range of servers and new advanced services. Whether it's a single dedicated server, complex hosting with private and virtual racks, or Ready To Go servers in just one hour, Planet Alpha provides the precise combination of power, performance and services customers require to meet their business and budget requirements – with or without services. Customers have the option – should they so desire – to add monitoring, security and system administration services. (See release issued today: "The Planet Extends Leadership in Dedicated Hosting with New Advanced Services")

Yankee Group White Paper

A new white paper issued today developed by the Yankee Group, details managed hosting as a tangible consideration for companies looking to reduce IT infrastructure costs. The paper – titled "Leveraging Capex-Free Managed Hosting" and authored by Senior Analyst Gary Chen – underscores the formidable barriers small- and medium-sized businesses face in today's competitive business environment. By offering enterprise-class IT systems and services for a predictable monthly fee, SMBs pay less and gain access to a dedicated team of seasoned professionals who deliver the rich online experience required for success. (See release issued today: "Research Firm Yankee Group Underscores Managed Hosting as Route to Eliminating IT Capital Expenses")

New Corporate Web Site

Coincident with the launch of its new divisions – Planet Northstar Managed Hosting and Planet Alpha Dedicated Servers – the company introduced its new Web site that provides quick and easy access to the products and services customers require. The site features a new shopping cart with easy-to-read descriptions that enable Planet Alpha customers to easily select new servers. The new site also features tours of the company's SAS 70 Type II certified data centers and network, customer videos and case studies, and new white papers. (See release issued today: "The Planet Unveils New Web Site")

About The Planet

The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 22,000 small- and medium-size businesses and 6.7 million Web sites worldwide. The Planet Alpha division provides the widest array of self-managed dedicated servers and advanced services backed by 24x7x365 support. The Planet Northstar Managed Hosting division combines a proactive methodology and seasoned IT experts to deliver a fully managed hosting solution. With the best choice of servers, software tools and world-class support, backed by state-of-the-art facilities and an enterprise-class network, The Planet turns IT into a powerful competitive advantage that enables customers to grow their businesses. For additional information, visit http://www.theplanet.com.

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Yvonne Donaldson
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