As Southern Africa is an important destination for us, we wanted more control and confidence over the customer experience we can provide our clients, and Perfect Africa allows us this control.
Washington, DC (PRWEB) April 30, 2013
Leading wildlife tour operator PlanetWildlife is pleased to announce the acquisition of Perfect Africa, a luxury travel company based in South Africa. Perfect Africa specializes in travel to Southern Africa and together the companies will improve the service to clients coming to this region in search of wildlife and experiential travel.
This acquisition is important for the company’s presence in Southern Africa and in the African luxury travel market as a whole. “As a wildlife-focused tour operator, Southern Africa is a key destination for us. The region not only has some of the best wildlife in the world, but also has some of the most responsible lodges, distinctive cultural experiences and endless adventures,” says Sachin Agarwal, CEO of PlanetWildlife. “As this is an important destination for us, we wanted more control and confidence over the customer experience we can provide our clients, and Perfect Africa allows us this control.”
With intimate knowledge of Africa as a destination, strong digital marketing skills, enthusiasm, and most of all, a top-notch team, Perfect Africa was an obvious choice. “The quality of the team is truly world class. They provide a good platform of long-term growth for us, and we are pleased to have CEO Nic Orfang join our management team at PlanetWildlife,” Agarwal says.
This acquisition also extends PlanetWildife’s network of destinations to Perfect Africa’s existing client base, providing them with more wildlife and experiential travel products to destinations other than Africa. “As a solely receptive tour operator, partnering with PlanetWildlife gives us greater reach and visibility. With the addition of the currently established PlanetWildlife network, we expect to see growth in both the number of travelers and the overall levels of services we provide,” says Nic Orfang, CEO of Perfect Africa.
PlanetWildlife is currently going through an exciting phase, and the acquisition of Perfect Africa marks an important point in the company’s long-term growth strategy. PlanetWildlife’s growth in scope and size will help improve the value and selection that it can offer its clients.
For further information about the acquisition, PlanetWildlife, or its itineraries and tours, please visit http://www.planetwildlife.com, or email: info(at)planetwildlife(dot)com. For global media inquires please contact Talia Salem at talia(at)planetwildlife(dot)com.
PlanetWildlife is an international sustainable travel company that specializes in wildlife travel. It is backed by highly successful entrepreneurs and managed by a professional team who are passionate about wildlife and have been involved in a variety of conservation activities over the years. PlanetWildlife.com features more than 300 itineraries to Africa, Asia, and the Americas comprising a diverse range of photography safaris, hiking expeditions and bird-watching adventures, as well as ocean cruises to the Arctic and Antarctica.
Most tours offer flexible departures and are well organized, competitively priced, environmentally responsible, and tailored to suit the requirements of group or individual travellers. All tours are led by highly qualified and experienced leaders, and aim to leave a minimal negative impact on the environment. Respected travel industry professionals and wildlife experts work in consultation with PlanetWildlife and are instrumental in designing each itinerary. The company takes a comprehensive approach to sustainability by promoting a greater understanding and respect for local cultural, social and environmental issues through tourism and its corporate social responsibility initiatives. It is part of PlanetWildife’s corporate policy to fund select awareness drives and wildlife conservation programs and welcomes suggestions from the public in this regard.
About Perfect Africa
Perfect Africa started in Cape Town, South Africa in 2007 with the goal of providing high-end, tailor-made travel services for the luxury African inbound travel market. With a carefully chosen portfolio of four- and five-star accommodations and the use of experienced travel consultants who have visited and reviewed the properties in the portfolio, Perfect Africa strives to provide the best quality of travel. The company’s travel experts coordinate every facet of the itinerary to ensure a seamless and worry-free travel experience.