COMPLETExRM's Success Leads to New Funding : FranklinCovey Joins Initial Investors as a Strategic Investor of B Round Funding

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In a move that reflects COMPLETExRM’s continued success and ability to meet strategic and tactical goals, the company today announced that it has received a second round of funding. Not only has the company’s initial investors contributed, but FranklinCovey has opted to take advantage of the opportunity to join in with a strategic investment. The B round of funding will enable COMPLETExRM to strategically and tactically continue its aggressive marketing and sales plans as well as build a channel program.

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We continue to see tremendous growth and demand for CRM solutions that enable companies to not only manage their dynamic transactions but to adjust to the new business needs of dynamic relationships

Last September, COMPLETExRM and FranklinCovey launched PlanPlus™ Online by FranklinCovey, an online planner, organizer and contact manager and Enterprise 2.0 CRM solution for SMB built on its xRM™ Foundation and PlanPlus™Online Sales, which also includes CRM functionality and process management. The results of this launch have been so positive that FranklinCovey has also made a strategic investment in COMPLETExRM.

"We are pleased FranklinCovey has contributed as a strategic investment partner," said Donald L. Lucas, Chairman of the Board at COMPLETExRM. "Our CRM technology has found an ideal partner in FranklinCovey's strong planning and productivity methodology and installed customer base. We believe that their strategic investment will allow us to expand our joint developments even more rapidly as we move forward with our new functionality and programs that leverage the technology in PlanPlus Online."

The PlanPlus™ Online product offerings allow SMBs to dynamically extend traditional Customer Relationship Management (CRM) functionality through an inexpensive and flexible Software-as-a-Service (SaaS) foundation to a variety of business transactions, allowing them to fulfill everyday business goals in a much more profitable and productive fashion.

Studies* show that only one in five people begin the day with a plan of which only 37 percent prioritize these tasks. These same studies show that those that do apply a planning process and prioritize tasks on average get better business results based on execution and priorities.

COMPLETExRM was founded with a strategic plan and priorities that include:

Launching a new CRM technology foundation, the xRM™ Foundation, which helps individuals and organizations solve real business problems while leveraging dynamic relationship management intrinsic to CRM. Partnering with a company that could provide a proven methodology for executing and achieving business results. COMPLETExRM found this partner in FranklinCovey, combining Technology with Methodology™. "We continue to see tremendous growth and demand for CRM solutions that enable companies to not only manage their dynamic transactions but to adjust to the new business needs of dynamic relationships," said Bob Neeser, president & CEO of COMPLETExRM. "The additional funds we've raised will enable us to continue driving our strategic and tactical marketing and sales activities, as well as continue developing a channel program."

"The decision by FranklinCovey to strategically invest in COMPLETExRM was an important one," said Jeff Anderson, Senior Vice President of Product Management at FranklinCovey Products. "In addition to its technology, COMPLETExRM has proven itself time and time again by consistently attaining strategic milestones while delivering on its promises to get its product to market. And, the PlanPlus Online product line is having such a tremendous influence on the way SMBs manage and access their information for increased business results."

For more information about COMPLETExRM and PlanPlus™ Online by FranklinCovey, visit

*Sources: Harris Interactive Survey, December 2003, and Tech News World Special Report, June 2004.


COMPLETExRM is the leading provider of Enterprise 2.0 CRM solutions for SMB built on its xRM™ Foundation. Utilizing a Java-based Service-Oriented Application, the xRM Foundation enables companies to customize their dynamic transactions to adjust to the new business needs of dynamic relationships. Using its xRM Foundation, COMPLETExRM creates private-label or OEM customer relationship management (CRM) offerings. FranklinCovey has partnered with COMPLETExRM to develop and deliver PlanPlus™ Online, a Web-based, Software-as-a-Service (SaaS) application that allows worldwide customers to apply FranklinCovey planning methodology combined with dynamic relationship management services via the Internet. For more information, please visit

About FranklinCovey

FranklinCovey (NYSE: FC) is the global consulting and training leader in the areas of strategy execution, customer loyalty, sales performance, leadership and individual effectiveness. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. FranklinCovey has 46 direct and licensee offices providing professional services in 147 countries. For more information, please visit

About FranklinCovey Products

Franklin Covey Products is the global leader in organization, effectiveness, planning and productivity tools. Individuals and organizations access the company's products and services, which are available in 147 countries, through its catalogs, more than 70 retail stores, more than 13,000 third-party outlets, including office superstores and other large retail chains, and

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Jeremy Kartchner
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