Competing Display Technologies Chipping Away at Plasma Display Panel (PDP) Filters Market, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Plasma Display Panel (PDP) Filters markets. The global market for Plasma Display Panel (PDP) Filters is losing its sheen, and is projected to reach 16.2 million units by 2018, owing to the evolution of competing technologies, especially Liquid Crystal Display (LCD) technology. Constant improvement in technology of large LCD panels together with decline in the prices of LCDs has resulted in LCD TV manufacturers controlling a major share of the global Flat Panel Display (FPD) TV market.

Plasma Display Panel (PDP) Filters: A Global Strategic Business Report

Follow us on LinkedIn – With the advent of the digital age, change in digital signal transmission, and increase in popularity of broadband network, the television market worldwide is experiencing a drastic shift in terms of display technology, which has resulted in the rise of the Flat Panel Display (FPD) TV market. At present, the chief display technologies that exist in the television sector include Cathode-Ray Tube (CRT), Liquid Crystal Display (LCD), Plasma (PDP), Light Emitting Diode (LED), Organic Light Emitting Diode (OLED), and Projection. FPD applications have not only replaced the CRT-dominated information market but are positioned to replace CRT completely. The audio-visual market is slated to become the next market with high potential for FPDs after the information market. The TV market could be further divided into three categories on the basis of applications including personal, portable, and home applications. While the LCD TV targets the market for personal, portable, and home applications, the PDP market caters to home and home-theater applications.

Plasma displays make use of an electrochemical process for creating high quality vivid images that far surpass the color reproduction of LCD screens. Moreover, PDPs could be viewed from any angle without loss of clarity or accuracy, unlike LCD screens. PDP Filters form a critical component of Plasma Display Panels. However, with the ever increasing cost-competitiveness among various display technologies as well as rising environmental concerns regarding PDPs, the challenges faced by the PDP market and consequently by the PDP Filter industry are growing. While PDPs accounted for an estimated 6.4%, LCDs represented 91.4% of the global FPD industry in the year 2009. Consequently, the market share of PDP industry in large-sized TVs (more than 40inch) is under threat of decline. The decrease in the number of PDP manufacturers and shifting of the market indicates a reduction in market demand for PDP TVs. In 2011, the market share of PDPs in the total global FPD market is estimated at 4.3%.

The global PDP Filter market is oligopolistic with very few players active in the market. Concurrently the Plasma Display market is also oligopolistic with a few players dominating the market. With competition from rival flat panels increasing, plasma display makers have been trying to cut costs to remain competitive within the plasma display industry, as well as the overall flat panel display market. With PDP Filters being one of the major cost contributors in the manufacture of Plasma Displays, vendors of Plasma Displays have been aggressively bargaining for reduction in the costs of PDP Filters in the recent past. With both suppliers, and buyers being limited, and the overall Plasma Display market losing its sheen, PDP Filter makers have been at the receiving end of pricing pressures in the recent past. Additionally, the Plasma Display market has seen some large players such as Hitachi exiting the market, narrowing the competition even further. The remaining players have been able to negotiate lower prices for PDP Filters leading to margin pressures for manufacturers of PDP Filters. With limited scope for expansion beyond the existing players, customer retention has emerged as the difference between a PDP manufacturer continuing or exiting the market. A case in point is the exit of Mitsui Chemical from the PDP Filter market. Faced with continued pricing pressures, and loss of key customers, the company continuously lost share, and finally exited the market in 2008.

The global market for Plasma Display Panel (PDP) Filters during the years 2008 and 2009 witnessed reductions in production as a result of plant closures, capacity idling, and scaling back of operating capacity. Depressed demand as result of recession induced weakness in key end-use markets was cited as a major reason for the witnessed production declines. Consequently, demand for core components of PDP panels declined by about 7.5% in 2009, owing to a feeble recovery of the downstream trend, except for in TV and IT markets. In near future, manufacturers of PDP Filters are expected to compete on the strength of differentiated quality and costs, and particularly, PDP TV vendors including Samsung and Panasonic continue to undertake robust research and development for adopting the Film Filter to cut costs. In such a scenario, the associated optical film manufacturers and filter manufacturers forming a part of the supply chain are getting prepared for coping with the future demand through product developments.

As stated by the new market research report on Plasma Display Panel (PDP) Filters, South Korea accounts for a major share of the global market for PDP Filters in terms of both volume and value. Glass Mesh Filters accounts for the largest share of volume shipments of the PDP Filters worldwide. Other types of PDP Filters, including Glass Conductive Filters and Film Filters are expected to gain share from Glass Mesh Filters through 2018.

Major players in the global marketplace include Asahi Glass Co., Ltd., Bridgestone Corporation, LG Chemical, Ltd., Samsung Corning Co., Ltd., SKC Haas Display Films, and Sumitomo Osaka Cement Co., Ltd.

The research report titled “Plasma Display Panel (PDP) Filters: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, and other strategic industry activities. The report provides market estimates and projections by Volume (in thousand units), and US$ Million for major geographic markets including Japan, South Korea, and Rest of World.

For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Plasma_Display_Panel_PDP_Filters_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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