Bay Area Plastic Surgeon Discusses Latest Trends in Nonsurgical Enhancement

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Dr. Lauren Greenberg, a board-certified plastic surgeon in the Bay Area, in Northern California is an avid blogger who tirelessly pursues cutting-edge plastic surgery trends. She typically covers a wide spectrum of topics, from surgical enhancement with breast augmentation or liposuction, to reasons to consider when choosing a cosmetic surgeon. In her most recent posts, she addresses the growing popularity of nonsurgical enhancement with treatments such as BOTOX Cosmetic ® and skin rejuvenating products.

plastic, surgery, surgeon, botox, breast, augmentation, Palo, alto, ca

Palo Alto Bay Area CA Plastic Surgeon Discusses Latest Plastic Surgery Trends

The most recent survey from the American Society for Aesthetic Plastic Surgery (ASAPS) shows 85% of the almost 10 million cosmetic procedures performed in 2009 were nonsurgical treatments such as facial rejuvenating products and skin volumizing dermal fillers. At her Bay Area plastic surgery practice, Lauren Greenberg, MD responds to this latest development in the field of aesthetic enhancement, and the growing popularity of BOTOX Cosmetic® injections, as well as skin care treatments and products.

In a recent article, Dr. Greenberg addresses the common misconceptions associated with cosmetic enhancement in general, and BOTOX injections® specifically. As the popularity of nonsurgical enhancement continues to grow, Dr. Greenberg reminds her readers this widespread acceptance of nonsurgical procedures has only come about recently. BOTOX® Cosmetic and dermal filler treatments were often lumped together with more dramatic surgical procedures such as liposuction or breast augmentation. However, she says the most recent development demonstrated by the statistics from ASAPS is important because it shows the general population is beginning to understand the beneficial impact of nonsurgical procedures.

The use of BOTOX® injections to treat headaches has garnered substantial attention of late, which Dr. Greenberg says has created a gray area for patients considering such treatment. In a recent article entitled, "Will Insurance Cover my BOTOX for Headaches,” she discusses several recent cases within her practice in which insurance covered the non-cosmetic use of BOTOX® injections. She stresses that the process is fairly arduous and dependent upon the patient’s ability to document the need for such treatment. In the end, Dr. Greenberg says insurance is slow to keep up with the trends, but adds that helping patients wade through the complicated realm of insurance coverage, as well as choosing the appropriate procedures, is an important part of providing exceptional patient care.

About Dr. Greenberg
Dr. Lauren Greenberg earned her medical degree from the Northwestern University Medical School. She then completed her general and plastic surgery residencies at Stanford University, and a fellowship in breast and cosmetic surgery in Nashville, TN with well-known and highly-experienced plastic surgeons. Dr. Greenberg is a member of the American Society of Plastic and Reconstructive Surgeons, and the California Medical Association, and pursues a varied schedule of national presentation, lectures, and volunteer programs.

Dr. Greenberg’s plastic surgery practice is located at 750 Welch Road, Suite 117, in Palo, Alto, CA 94304, and can be reached at (650) 617-9907, or found online at or the Lauren Greenberg, M.D. – Cosmetic Plastic Surgeon Facebook page. Additionally, Dr. Greenberg maintains a special interest in post-pregnancy plastic surgery procedures and has created her blog to educate women about physical changes brought on by pregnancy.

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