Plastic and Reconstructive Surgery Wins Two 2012 APEX Awards

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Official journal of the American Society of Plastic Surgeons wins prestigious award recognizing overall communications effectiveness and excellence.

Plastic and Reconstructive Surgery

Plastic and Reconstructive Surgery

It is a fitting recognition of our publishing team's hard work and dedication to making our journal the one consistently excellent resource for our medical specialty.

The editors and publisher of Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS), are pleased to announce that their journal has received two awards in the 24th annual APEX Award for Publication Excellence Competition.

The journal was honored with two different Awards of Excellence, recognizing the high-quality design and editorial content of the Plastic and Reconstructive Surgery website and the quality of their multimedia applications and complementing mobile apps.

This is the third year in which the journal achieved recognition, having also received an APEX 2009 Award of Excellence in the category of "Print Magazines and Journals" and again in 2011 for exceptional homepage design. The annual APEX Awards are sponsored by the editors of Writing That Works, a report for communicators who write, edit and manage business publications.

APEX Award Reflects High Quality and Value of Online Edition

"We are honored to receive these prestigious awards," comments Rod J. Rohrich, MD, of the University of Texas Southwestern Medical Center, Dallas, and Editor-in-Chief of Plastic and Reconstructive Surgery. "It is a fitting recognition of our publishing team's hard work and dedication to making our journal the one consistently excellent resource for our medical specialty."

Accessed at http://www.prsjournal.com, the Journal serves as the entry point for a wealth of indispensible content for plastic surgeons and other professionals with an interest in the field. In addition to providing subscribers with full access to each monthly issue of Plastic and Reconstructive Surgery , the website provides access to a wealth of valuable information for plastic surgeons, including collections on topics of special interest, educational videos, podcasts, and blogs.

A recent feature of the Journal is the newly opened access to selected premium content and important articles. The goal is to provide the worldwide plastic surgery community with broad-ranging, in-depth content that will enhance their professional development and clinical skills—and thus their ability to provide the highest quality care for patients undergoing plastic and reconstructive surgery.

The Journal has also developed a mobile app which is used to access the Journal in addition to the website. The app, which received the Award of Excellence in multimedia applications category, allows users to browse articles and access multimedia resources from mobile devices such as an iPad.

"Winning the APEX Award demonstrates our journal's commitment to producing highest quality electronic access to the critically important research papers in plastic surgery," Dr. Rohrich says. "This prestigious award, along with the dramatic rise in our citation index rating by over 27 percent, represents a quantum change in how plastic surgery is viewed globally and nationally."

About Plastic and Reconstructive Surgery

For more than 60 years, Plastic and Reconstructive Surgery has been the one consistently excellent reference for every specialist who uses plastic surgery techniques or works in conjunction with a plastic surgeon. The official journal of the American Society of Plastic Surgeons, Plastic and Reconstructive Surgery brings subscribers up-to-the-minute reports on the latest techniques and follow-up for all areas of plastic and reconstructive surgery, including breast reconstruction, experimental studies, maxillofacial reconstruction, hand and microsurgery, burn repair, and cosmetic surgery, as well as news on medico-legal issues.

About Lippincott Williams & Wilkins

Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.

About Rod J. Rohrich, M.D., F.A.C.S.

Rod J. Rohrich serves as Editor-in-Chief of Plastic and Reconstructive Surgery . He holds the UT Southwestern Medical Center Crystal Charity Ball Distinguished Chair in Plastic Surgery as well as the Betty and Warren Woodward Chair in Plastic and Reconstructive Surgery at UT Southwestern Medical Center in Dallas, Texas.

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Rod J. Rohrich, M.D.