New York, NY (PRWEB) July 19, 2012
Fresh out of their successful showing at the On Demand Expo earlier this June, Spiel Associates (http://spielassociates.com) has decided to give their web-marketing arm some muscle. Although they have been distributing bindery equipment and plastic coil equipment for decades through old school tactics, they both realized a solid Internet marketing campaign could open the door for a whole new clientele. In the past, a customer might visit or call a few places for prices and product information. The Internet has proven to be much more efficient in this process for many consumers.
On average, consumers make over 400 million inquiries per day on the Internet through various search engines. Route 72 Systems have been able to use their knowledge and expertise of the online arena to service clients who offer the marketplace a wide array of products and services. With more and more devices being created with online capabilities, the target audience for any product will get larger. What most people do not realize is that business owners are a part of that growing audience.
Spiel Associates is one of the many companies that offer business owners equipment that increases productivity and saves money. Although their audience is more niche, Route 72 Systems has no doubt that their efforts will be recognized. Jim Alamia, CEO and Founder of Route 72 states: “Every company deserves a presence in the Internet marketplace. Our team is willing to do the research on any product to ensure our clients reach their target audience. No matter what the product content is key, and the more content readily available to the customers, the better their results will be.”
As more and more businesses are being run and created by younger individuals due to advances in technology, the Internet has become a welcome medium for consumers and business owners to come to an understanding. That is why Spiel and Route 72 have decided to make product knowledge a staple of their Internet marketing campaign. New and used binding machinery has been utilized for many businesses for many years. There are many varieties of machines available that can meet economical needs for any business owner, which is crucial in this time in the market. Jim Alamia states “One of the main goals for any marketing campaign has to be product knowledge. When dealing with a product such as this, the content put out has to educate the target audience as much as possible, especially if that target audience is business owners. The more a business is willing to share with their customers, the more trust they will gain; which will lead to positive results.”
About Route 72 Systems
Jim Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining consumer and business email lists by zip code plus the various email marketing database tactics used by his company. With strategies to overcome even the most difficult markets, it is not difficult to setup a targeted online marketing campaigns that will get results.