Mensa Northwest Conference Features Jay Jessup, Branding and Publicity Strategist, Platform Strategy Founder

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Jay Jessup, Fame 101 Author & Platform Strategy Founder, to Address Northwest’s Brightest at Mensa Event

Jay Jessup, Author of Fame 101

Mensans are an ideal audience for Fame 101 personal branding strategies. They are by definition extraordinary high-potential people who can have a big impact with the right information and tools.

Author Jay Jessup, co-founder of the publicity and branding boutique Platform Strategy, is slated to address the Northwest’s brightest at Mensa’s 2010 Oregon Annual Event on May 1st, 2010.

Mensa attendees, with membership requiring a top 2% IQ, will discover how to use their gift to become a nationally recognized leading voice of any professional field using compelling personal branding and celebrity level publicity.

Jessup’s presentation Smart is Just the Start in Personal Brand Strategy is based on his new book Fame 101 wherein he reveals that the promotion, business, and branding models of Barack Obama, Suze Orman, Rachel Ray, Billy Graham and 75 other of America’s Most-Notable all follow the same formula for professional success; a formula anyone can use for extraordinary results in their field and career.

The book’s premise and Jay’s message is that the elite one percent of every field are as adept at publicity and personal branding as any Hollywood celebrity or Washington politician. Further, the book advises that any remarkable person can use these same tools to leap past their competition and achieve very visible iconic status in any profession.

“Mensans are an ideal audience for Fame 101 personal branding strategies” said Jay Jessup. “They are by definition extraordinary high-potential people who can have a big impact with the right information and tools.”

The Mensa event marks the starting point on Jessup’s Fame 101 West Coast spring book tour.

Media Contact: maggie(at)platformstrategy(dot)com 360.521.0437

About Mensa: Mensa is an international society with the sole qualification for membership standardized texting results in the top two percent of the population. Mensa is a non profit with a purpose to conduct research in psychology and social science, identify and foster human intelligence for the benefit of humanity and serve as a means for stimulating intellectual and social contacts among its members.

About Jay Jessup: Jay is a personal branding expert and advocate for the power of well celebrity level publicity in every profession. He works with iconic business leaders, elite attorneys, startup gurus, celebrity scientists, high visibility healers, actors, authors, and other remarkable people who want to expand their visibility, recognition, and income. He co-founded Platform Strategy , an award winning publicity and branding boutique. Jay co-authored Fame 101 http://www.fame101book.com (Sutton Hart Press).

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Maggie at Platform Strategy
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