AOL’s Platform-A Launches Third-Party
Mobile Ad-Serving and Inventory Partitioning Solutions
Powerful Targeting Solution Gives Mobile Publishers Unprecedented
Control Over Their Ad Inventory
NEW YORK (Business Wire EON/PRWEB ) August 4, 2008 --
AOL today announced the launch of its mobile third-party ad-serving
solution through Third Screen Media, Platform-A’s
mobile ad-serving platform and network. Along with the ability to access
multiple networks, the solution features an innovative new method for
publishers to manage, partition and allocate their advertising inventory
across multiple networks. Platform-A, http://www.platform-a.com,
is AOL’s digital advertising business.
With its newly launched third-party ad-serving solution, Platform-A will
offer mobile publishers the opportunity to access multiple ad networks
for monetizing their advertising inventory, letting them fill more of
their available inventory and create additional revenue streams.
As a part of the offering, Platform-A is introducing a groundbreaking “inventory
partitioning” solution that lets publishers
dictate exactly how inventory is distributed across multiple networks.
While traditional third-party distribution systems use campaign-based
tools to allocate inventory, Platform-A’s
solution offers a myriad of highly targeted options for defining
inventory allocation. With inventory partitioning, mobile publishers
will access a highly intuitive user interface that allows a single-view
overview of their entire stock of inventory. Publishers can assign
specific percentages of their inventory to be allocated based on any
combination of ad network, subject area, location and more.
“Platform-A sees mobile as a key component of
the digital advertising landscape, and is aggressively focused on
building its mobile advertising business,”
said Lynda Clarizio, President of Platform-A. “Today’s
launch makes it easier than ever for publishers to monetize their ad
inventory. By implementing inventory partitioning as a part of Third
Screen Media’s third-party ad-serving
solution, we’re offering publishers a
powerful new way to manage, control and prioritize the distribution of
inventory to their advertising partners.”
This sophisticated ad-serving solution complements Third Screen Media’s
already robust set of mobile ad-serving capabilities. The
Advertising.com Third Screen Media Mobile Network is one of the largest
mobile advertising networks, with access to more than 800M impressions
per month. Also available from Third Screen Media is the Third Screen
Media Mobile AdServing Platform, which gives advertisers, publishers and
mobile phone carriers a common view of mobile ad inventory to increase
the efficiency and time-to-market for the buying and selling of mobile
advertising in WAP, video, SMS/MMS and downloadable applications.
About Platform-A
Platform-A, AOL’s advertising business, is
the industry’s largest digital advertising
platform, offering the most comprehensive suite of marketing solutions,
powered by the Web’s best advertising
technologies. Platform-A includes AOL’s
leading media properties – AOL.com, AIM,
MapQuest, and more – and Advertising.com’s
third-party networks. Platform-A also includes TACODA’s
audience insights and behavioral targeting; Quigo, a site- and
content-targeting solution; ADTECH, an international digital ad serving
business; Third Screen Media, a mobile ad serving network; and buy.at,
an affiliate marketing solution. Platform-A currently has operations in
the United States, nine countries across Europe, including Denmark,
Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK,
and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About Third Screen Media
Third Screen Media is Platform-A’s mobile
ad-serving platform and network that enables advertising on mobile
devices. Its mobile solutions link advertisers, publishers and carriers
on a common platform to buy and sell mobile advertising. Offering one of
the world’s most-respected mobile advertising
networks, Third Screen Media offers best-in-class content, including AOL’s
popular consumer brands and mobile applications; the largest
availability of carrier on-deck mobile inventory; and a mobile network
of more than 100 premium publishers representing 200+ sites. Customers
and partners, including many of the world’s
largest marketers, agencies and media companies, rely on Third Screen
Media’s products and services to manage and
optimize their mobile advertising campaigns.
See the original story at: http://eon.businesswire.com/releases/platform/mobile/prweb1175924.htm
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