Ultimately, to succeed in reconnecting young people with the outdoors, youth must help lead the way – spurring a cultural movement where youth are empowered to redefine, reclaim and rediscover the outdoors.
Bend, OR (PRWEB) June 18, 2010
Play Outdoors, local retailer focused on getting kids outdoors, will sponsor local Oregon volunteer and outdoor enthusiast, Kevin Farron, as a delegate attending the 2010 Outdoor Nation Youth Summit and Festival in New York City June 19th – 20th, 2010.
The event marks the world’s first two-day Outdoor Youth Summit and Festival in famed Central Park in New York City. The event will ignite young people from across the country with one common mission: to champion the outdoors and start a youth-driven movement.
As a delegate, Farron will serve as a leader to develop a national agenda, set priorities and outline strategies to champion the outdoors for the youth of our nation.
Play Outdoors and Farron share ideals in the education, motivation and leadership of families to create a greater emphasis on natural play and environmental protection.
“We believe in supporting an event designed to encourage families to get out and experience the natural world. Kevin shares our perspective that it is important for leaders to educate families on the mental and physical benefits of outdoor recreation. We are confident he will represent Play Outdoors proudly as a delegate during the Youth Summit and Festival,” says Sarah Laufer, CEO of Play Outdoors.
Through entertainment, education, engagement and action Play Outdoors will support Farron and the Outdoor Nation mission to reconnect youth with the outdoors locally in the Bend, Oregon community and nationwide.
About Play Outdoors
Play Outdoors is an ecologically and socially-conscious retailer of kids outdoor gear and clothing. Founding partners Sarah Laufer and Justin Rae are parents, outdoor sports professionals, and business-minded entrepreneurs. With a goal of inspiring families with children to get outside and play together, Play Outdoors represents products that are real-kid tested, proven to perform and made with sincere caring.
About Outdoor Nation
Outdoor Nation is a growing community of young outside enthusiasts -- artists, athletes, advocates, delegates and ambassadors -- who have joined together to champion the outdoors. This new youth-led movement aims to reclaim, redefine and rediscover the outdoors – building an Outdoor Nation for this and future generations.
# # #