ON Networks Introduces Play Value: A Virtual Primer on the History & Relevance of Video Games

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Video game enthusiasts in search of industry knowledge and historical context surrounding their old Atari home system or new Sony PlayStation need look no further. Play Value (http://www.playvalue.tv), a new Internet TV show chronicling the past 30 years of video game history, makes its virtual debut.

Video games serve as a significant cultural touchstone and represent an exciting historical saga that needs to be shared

    The show explores the ways in which video games have become a part of the fabric of our daily lives. Throughout each episode, Play Value uses a documentary-style format reminiscent of VH1's Behind the Music and Pop-up Video to chart the mainstreaming of video games and their subsequent growth into a multi-billion dollar industry.

Play Value also features a quirky line-up of Gen X gaming aficionados who humorously recount the industry's highs and lows. Indeed, the program's cast list reads like a who's who of the gaming business: Libe Goad, AOL Games Programming Director; T.J. Allard, Video Game Designer; Dan Ackerman, CNET Editor; Jeff Rubin, Collegehumor.com Managing Editor, Josh Shabtai, New Media Specialist at Ketchum PR and Shandi Sullivan, America's Next Top Model finalist and popular New York City DJ.

"Video games serve as a significant cultural touchstone and represent an exciting historical saga that needs to be shared," said producer Jeremiah Black. "We're thrilled to offer viewers a trip down memory lane which charts the evolution of the pastime."

The program's pilot episode, "The Death of Arcades," highlights the rise and fall of dedicated gaming centers, which, in their heyday, saw Americans playing about 2 million hours a year on 1.5 million arcade machines, to the tune of $20 billion annually. The episode details the landmark creation and merchandising of Pac Man as well as the introduction of Sega Genesis into the home gaming market, which effectively rang the death knell for arcades.

Upcoming Play Value episodes chart such milestones as the rise of Nintendo, the U.S./Soviet fight over Tetris and the history of failed consoles.

Play Value is one of several new programs being introduced by ON Networks, Inc. (ON), a new media company offering original, short-form shows produced in high-definition (HD) and available for multiple digital platforms, including the Internet, digital cable, IPTV and various mobile and gaming devices. Viewers can also download ON Networks shows for free via iTunes and watch them on an iPhone, iPod or Apple TV.

The show can be watched anytime, anywhere at (http://www.playvalue.tv). There, viewers can subscribe to receive notices about new Play Value episodes and get other program information. Other shows available at http://www.onnetworks.com are: Austin Connoisseur, Backpack Picnic, Budget Health Nut, Cocktails on the Fly, Comedy Insider, Dinner with the Band, Feng Shui Your Way, Food Science, Golf Tips, ON Dating, Sheltered, Stump the Chef, Lust for Looks and Zen Living.

To share an episode of any ON program, simply visit http://www.onnetworks.com and select the desired show and episode, then simply click on the "chain" icon in the player control bar. There, you can view the embedded HTML player code, which can be copied and then pasted onto any web page.

About ON Networks, Inc.

ON Networks is changing the way traditional TV programs are created, distributed, consumed and monetized. It's a new media company delivering original, high-definition shows on-demand across multiple digital platforms, including the Internet, digital cable, IPTV and various mobile and gaming devices. Offering lifestyle programs for a variety of pastimes and pursuits, ON's short-form, weekly shows satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. Join the growing community of show viewers and creators at http://www.onnetworks.com.

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Jeff Salzgeber
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