Bay Area Playground Safety Surfacing Company Filice Enterprises Announces New Vice President

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Michelle Filice named vice president.

woman vice president

From left to right: Michelle Martinez, Michelle Filice, and Mercy Lugo at Filice Enterprises.

Filice Enterprises, a Bay Area playground safety surface installation company, is welcoming new Vice President Michelle Filice. Previously known as Filice and Son, Filice Enterprises’ President Mike Filice took over when his father retired last year, and after a year running the business alone, brought on his wife Michelle to fill the vice president position.

"Michelle brings over 11 years of retail customer service and new employee training to the company,” said Mike Filice, president of Filice Enterprises. “Right from the start she re-organized the office, established procedures and hired and trained two new employees. Her position as Vice President is unmatched and Filice Enterprises would not be where we are today without her!"

Filice Enterprises offers safe playground surfaces for commercial and residential spaces, and is both the supplier and the installer. They offer competitive pricing like a big chain, but continue as a family-run local supplier with product exclusivity. Filice offer state-wide delivery service of many different playground surfacing products, such as Fibar Systems, SofTile and Active Playground Equipment (APE).

According to FedStats, a child is injured on a playground every two minutes. With 70% of those playground injuries accruing from falls to the ground, protective surfacing is one of the most critical safety factors in the design, development and maintenance of a playground.

For more information about playground safety surfacing, or any of Filice Enterprises’ other products or services, call them at (800) 457-6821 or visit them on the web at

About Filice Enterprises
Since 1995, Filice Enterprises has been California's premier supplier of playground safety surfaces and has covered 8 million square feet of playground surfaces. They are the exclusive Northern California representative of Fibar Systems, SofTile Kroslock Interlocking Rubber Safety Tiles, as well as materials for Poured in Place Rubber projects. For five consecutive years, Filice Enterprises have been named Fibar Sales Representative of the Year.

Filice Enterprises serves the entire San Francisco Bay Area, including the communities of Alameda, Antioch, Berkeley, Castro Valley, Concord, Daly City, Dublin, Emeryville, Fairfield, Fremont, Hayward, Livermore, Marin, Martinez, Mill Valley, Mountain View, Napa, Novato, Oakland, Palo Alto, Pleasanton, Redwood City, Richmond, San Bruno, San Francisco, San Jose, San Mateo, San Rafael, San Ramon, Santa Clara, Sonoma County, Solano County, Vacaville, Vallejo, and Walnut Creek.


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