Newbrands Chooses Centric Software PLM System

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-- Italian luxury leather goods manufacturer implements PLM system before ERP --

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Newbrands understands that PLM can deliver real, measurable value to its business faster than ERP can.

Newbrands has chosen Centric Software, Inc., for its product lifecycle management (PLM) system.

Newbrands will use the Centric PLM system for fashion and luxury goods companies to support its fast growth in a “smart, profitable way that assures our product development is fully aligned with bottom-line business goals,” says Stefano Artuso, Newbrands’ vice president and board member. The company’s revenue increased 75 percent from 2010 to 2011, and is on track for continued fast growth, according to Artuso. He expects the PLM system to help reduce product development lead times, enhance customer service and product quality, and provide better control on costs and margins.

Newbrands selected the Centric 8 PLM software for its flexibility, out-of-the box approach, ease of use and comprehensiveness. “With all its modules, Centric 8 is a complete solution, covering the whole product development process,” explains Artuso.

Newbrands will implement the full Centric 8 PLM suite including the Line Planning, Product Specification, Material Management, Product Sourcing , Calendar Management and Quality Management modules, in order to support its overall product development and sourcing processes.

The company’s choice is especially significant, says Centric CEO Chris Groves, because it made the decision to implement PLM before an Enterprise Resource Planning (ERP) system. “Newbrands understands that PLM can deliver real, measurable value to its business faster than ERP can,” says Groves. With the unique Agile Deployment(SM) that Centric is known for, he continues, Centric can deliver rapid return on investment for fast-growing clients such as Newbrands.

Newbrands Srl
Newbrands Srl is an Italian leather goods manufacturer of luxury bags and accessories, supplying iconic luxury brand companies. Newbrands handles complete product development, including material research, prototyping, sampling and manufacturing. Known for traditional leather craftsmanship, Newbrands provides designer brands a full range of product development and creation services. The company is based in Monte di Malo in the province of Vicenza, Veneto, Italy.

Centric Software, Inc. (
Centric Software is a leading provider of product lifecycle management (PLM) software for apparel, luxury goods and consumer goods companies. Centric 8 delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, line planning and profitability management, through a modularized system and an Agile Deployment(SM) that delivers value rapidly.

With Centric 8, companies are able to cut costs and inefficiency, speed new products to market, drive margin improvement, and improve global collaboration and compliance. Global enterprises including Balenciaga, Christian Louboutin, Colmar, Dsquared2, Le Coq Sportif, Longchamp, Silver Jeans, Sundance Catalog and United Stationers use Centric solutions to achieve revenue growth, reduce costs and deliver trend-right products to their customers.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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