just-style.com Launches New Buyers' Guide to PLM Software

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An all new, business information portal dedicated to PLM software within the global apparel, textile and footwear industries is to be launched by just-style.com.

just-style's hub is an ideal platform for Dassault to drive global brand awareness and expand our leadership position in the market for retail, footwear and apparel PLM solutions. Having worked with just-style previously, we are proud to be supporting this launch as a gold sponsor.

Aimed at executives and decision makers working within apparel, textile and footwear organisations, the new PLM (product lifecycle management) hub will provide a host of information regarding PLM software and how this increasingly popular process can, and is, being used within the global fashion industry.

The launch of just-style's PLM hub is timely. With the economies of Western markets slowing rapidly, retailers and brand owners are under pressure to offer a steady flow of new fashions to entice consumers into stores, boost full price sales, and cut risk by tying up smaller inventories in smaller collections.

It's a complicated balancing act, but one that is undoubtedly helped by PLM technology. PLM enables apparel, and footwear firms to manage these rapid response times, constant order changes and short product lifecycles across complex global supply chains. In short, it gives them a competitive edge, at a time when they need it most.

Leonie Barrie, managing editor of just-style said: "By bringing together the latest information on PLM products, developments, applications and roll-outs specifically for clothing and footwear firms, just-style's PLM hub should be the first destination for companies wanting to see how this technology can give them a boost."

From a dedicated website, the PLM hub will use just-style's existing network of journalists, analysts and contributors to provide news and analysis on a regular basis and as a free-to-view service. The information available on the PLM hub includes an introduction to PLM, news and announcements, vendor white papers and information guides, interviews and profiles along with a complete vendor directory.

There are many global suppliers of PLM systems, but the launch of just-style's hub is being supported by three of the leading vendors, namely Dassault Systèmes, PTC and Lawson. John Squire, vice president of marketing for Dassault Systèmes' ENOVIA brand said: "just-style's hub is an ideal platform for Dassault to drive global brand awareness and expand our leadership position in the market for retail, footwear and apparel PLM solutions. Having worked with just-style previously, we are proud to be supporting this launch as a gold sponsor."

Matthew Austin from PTC said: "PTC is at the forefront of PLM software solutions. just-style.com is a leader in providing business information. So, by being a gold sponsor of this innovative buyers guide, PTC is able to continue building relationships within the global apparel industry."

The PLM hub is due to launch in the first week of January 2009. To be kept informed of developments and to be notified as soon as the hub is launched, a registration page is available and can be viewed by going to http://www.just-style.com/plm

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Chris Boaz
Aroq Ltd
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