San Francisco, CA (PRWEB) January 14, 2013
Plumber SEO (Search Engine Optimization) experts at Contractor Advertising have been working with contractors to improve their return on investment for over 10 years. Recently there have been a high number of algorithm changes that have greatly affected small businesses according to Tony Brossard, VP of Sales for Contractor Advertising. “With the Google Panda, Penguin and EMD updates we have seen many local plumbing websites affected. Then you take into consideration Google’s implementation of the Zagat Review system for Google Places reviews and the landscape has really changed. A lot of plumber SEO companies don’t comply with Google’s guidelines so the sites they work on suffer. We perform plumber SEO that complies with Google’s high standards, so our customers do very well online when it comes to generating calls and getting jobs.”
Contractor Advertising is now offering no cost website and Local Search Engine Optimization evaluations to plumbers and other contractors to help them determine whether or not their website is ranking well and helping them to convert visitors into new customers. They can also help plumbers determine whether or not they have been affected by various Google algorithm updates. According to Google there were over 500 updates to their search engine algorithms in the last 12 months. Additionally there have been a number of important changes to the way Google displays places results, which many contractors rely on. According to Tony, Google Places SEO for Plumbers has been one of their most sought after offerings. “As more and more people rely on mobile devices such as cell phones and tablets like the iPhone and iPad Google Places listings become more important because the mobile search engine algorithms use map location as one of the key indicators for displaying results on mobile devices. To get the most calls possible it important to be prevalent in map listings for a plumber’s most desired geographies,” says Tony Brossard.
Another important element of the Plumber SEO evaluation is to help contractors determine how well their Video SEO is going. YouTube is now the second largest search engine and many consumers rely on videos to get a feel for a plumbing company before making a decision to hire them. “One of the most important elements of good plumber SEO is video Search Engine Optimization. Videos are one of the easiest ways to promote your brand to potential customers,” says Brossard.
To learn more about Contractor Advertising or to schedule a no cost evaluation of your plumber SEO and online visibility please give them a call or visit their website. You can also read their informative blog posts or read their press releases.