Plumbworld Launches Bazaarvoice Online Product Reviews

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www.PlumbWorld.co.uk

Evesham, UK (PRWEB) September 12, 2009

Plumbworld the UK's largest online bathroom retailer are pleased to announce the new social commerce platform addition to the site, which allows customers to rate and review their products online. Shoppers can now share their experience, post photos and videos, and review the products they have purchased.

Bazaarvoice are the market and technology leader in hosted social commerce applications and are used by some of the largest online retailers.

Plumbworld will be using the customer feedback and experiences to evaluate product design, quality and customer services in an aim to continue to provide the best products at the best price and give the consumer the best online shopping experience possible. They have already experienced a conversion increase in a couple of areas including showers and kitchen sinks which is very encouraging and proves positive reviews do in fact increase sales.

Recent studies show that reviews are considered an integral part of e-tail with 97 per cent of UK consumers trusting what they read online. The online reviews feature is becoming increasingly familiar in online transactions, originally seen as an aid to other potential buyers, online reviews are becoming a valued source of direct customer feedback for retailers and manufacturers.

Scott Morris, E-Commerce Manager of Plumbworld Said:

"We are very pleased to announce the launch of customer product reviews on our site, we have been very impressed so far with all the helpful hints and tips that are left in them. This is what is giving so many visitors the added confidence when purchasing bathroom products online. There are many other benefits of having customer reviews, a main one being we can easily identify where products fall short of expectations and then investigate and rectify any issues so that future customers do not experience a similar thing, improving the customer experience and satisfaction all the time."

Plumbworld is based in Evesham, Worcestershire and now employs 50 staff within their 2,000 sqm, purpose built warehouse and offices. The company had a turnover in 2008 in excess of £18 Million. Plumbworld was established in 1999 by James and Anita Hickman who sold the business to The Grafton Group Plc in December 2006.

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