Avenue® - Plus Size Retailer - Launches New iPhone Application

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Avenue, a premier plus size brand in the portfolio of Redcats USA, and one of the world’s top online retailers, is pleased to announce the recent launch of its iPhone application, which provides fashionable shoppers with easy mobile access to a streamlined version of Avenue.com, our convenient and style-savvy plus size clothing website.

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As American women move into a more mobile lifestyle and become increasingly comfortable and fluent in shopping online, we want Avenue to remain their preferred destination for a fast, easy and enjoyable shopping experience.

Avenue, a premier plus size brand in the portfolio of Redcats USA, and one of the world’s top online retailers, is pleased to announce the recent launch of its iPhone application, which provides fashionable shoppers with easy mobile access to a streamlined version of Avenue.com, our convenient and style-savvy plus size clothing website.

To extend its reach beyond the brand's recent Smart Phone application debut, Avenue realized that the iPhone was yet another state-of-the-art communications opportunity to better serve its loyal customers. This new application enables fashion enthusiasts to now experience and shop a streamlined version of Avenue’s website at the click of a button. They can also browse new arrivals, search for specific items, take advantage of Avenue’s great promotions and deals, make purchases with just a few clicks, and find the closest Avenue retail store within a matter of seconds.

“As American women move into a more mobile lifestyle and become increasingly comfortable and fluent in shopping online, we want Avenue to remain their preferred destination for a fast, easy and enjoyable shopping experience,” said Julie Daly, President of Avenue.com. “Both the Smart Phone and iPhone applications allow us to reach our mobile customers and show them that their favorite brand is in sync with their needs, as well as the latest innovations in technology.”

The new Avenue iPhone application is available for users to download “free” from Apple’s iTunes or the App Store on the iPhone. Simply enter search term “Avenue,” download, and in seconds gain access to a fabulous modern version of Avenue.com.

Customers and fans can also stay up-to-date with the latest Avenue styles and trends via the brand's official Facebook page.

AVENUE® is a specialty retailer featuring plus-size women’s fashion apparel, footwear and accessories in approximately 450 AVENUE® stores across 37 states and on the AVENUE® website at Avenue.com.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize® and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen.davis(at)redcatsusa(dot)com
212-502-9315

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