Jessica London Launches PlusSizesDresses.com Written for Curvy Women

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Jessica London, a plus size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus.com division, announced today the recent launch of PlusSizesDresses.com designed for curvy women who love fashion and are looking for dresses that ‘fit and flatter’ their figure.

Plus Size Dress, Jessica London

Plus Size Dress by Jessica London

Jessica London customers are embracing social media so we are continuing to look for new platforms to make connecting with us easy and convenient for them.

Jessica London, a plus size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus.com division, announced today the recent launch of http://www.PlusSizesDresses.com designed for curvy women who love fashion and are looking for dresses that ‘fit and flatter’ their figure.

PlusSizesDresses.com was created to share fashion tips and insight on all things related to plus-size dresses in a fun and engaging way. Found at PlusSizesDresses.com, the blog is written by Curvy Fashionistas from Jessica London (dress buyers to plus size fashion fans to guest bloggers) who understand the specific fit needs of Curvy Women. Launched in late January, the blog will feature at least one new exciting post every week, as well as provide access to a great collection of chic dresses specifically designed for Curvy Women from size 12 to 32. PlusSizesDresses.com will continue to evolve and new relevant features will be added in the near future.

“Jessica London customers are embracing social media so we are continuing to look for new platforms to make connecting with us easy and convenient for them,” said John Mallon, Vice President/General Brand Manager for Jessica London. “We already have thousands of fans and followers on our Jessica London Facebook and Twitter pages so our dress blog was just another step to further the interaction with our customers.”

Customers will find a fantastic selection of casual dresses and must-have spring/summer maxi dresses at jessicalondon.com. Even better, Jessica London is offering 25% off the online purchase of any of its dresses with coupon code ‘JLDRESSES’ on orders placed between 3/3/11 and 3/31/11.

Since 1997, Jessica London has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls.

Customers and fans can also stay up-to-date with the latest Jessica London® styles via the brand's official blog, Facebook and Twitter pages.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, The Golf Warehouse™, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, REDCATS generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: Redcats.com.

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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