By designing and successfully launching a product line specifically for plus sizes, our customers embraced the concept, sales took off and we have continued to look for opportunities to introduce new, ground-breaking products.
New York, NY (Vocus) September 23, 2010
BrylaneHome®, a leading home and lifestyles brand in the portfolio of Redcats’ OneStopPlus.com division, announced today the launch of its first-ever Plus Size Living Catalog. The catalog, scheduled to be in-home the week of September 20th, will feature affordably-priced, innovative products exclusively designed to add comfort and convenience to the overall lifestyle of the plus-size customer.
The Plus Size Living Collection was originally launched online in early 2009 and has received an overwhelmingly positive response. The driving force behind this new line was the plus-size customer’s need for everyday products that make life easier and more comfortable, such as furniture with extra-wide seating and oversized bed and bath items.
“The Plus Size Living Collection is a natural extension of our plus-size focus at OneStopPlus.com,” said Kevin McGrain, SVP and General Brand Manager for BrylaneHome®. “By designing and successfully launching a product line specifically for plus sizes, our customers embraced the concept, sales took off and we have continued to look for opportunities to introduce new, ground-breaking products.”
BrylaneHome® has expanded the Plus Size Living Collection from its original 25 items to more than 400 items with an increased selection of styles, colors and patterns. Categories include: indoor and outdoor furniture; home; bedding (new deluxe sizes); bath; cleaning (healthy alternatives); helpers; health and wellness; and kitchen. Offering the largest assortment of plus size home and lifestyle products in one place, the merchandise collection supports a healthy lifestyle and offers solutions for everyday living to plus size customers.
McGrain continued, “The Plus Size Living Collection is filling an under-served niche and adding ease and quality of life to our customers.”
A few ‘must-have’ items:
Leather Executive Office Chair + Ottoman – This roomy office seating provides great support for superior comfort. Classic design with double-needle stitching in long-wearing, easy care leather; rolls easily on heavy duty casters. The chair and ottoman each has a 500-lb. capacity.
Jumbo Camp Chair – The Plus Size Living Collection offers assorted camp chairs that support weights from 350 lbs. up to 800 lbs. with a variety of features.
Hardwood Patio Collection - Decorate your patio, porch or yard with beautiful, solid wood furniture designed to last for years. Crafted of rich, hardwood that's oil-rubbed to withstand the elements, the armchair and rocker have extra-wide seats with each piece supporting up to 500-lbs.
Check out Plus Size Living at BrylaneHome.com, KingSizeDirect.com or OneStopPlus.com and order anytime 24/7. Customers can also join the thousands of fans who are following BrylaneHome® on its Facebook page.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome® and BrylaneHome® Kitchen sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 15 brands in home shopping: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse®, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: redcats.com
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