Plus Size Lingerie Site Launches a “Sexy is Recession Proof” Campaign

Share Article

HotPlusSizeLingerie.com offers to pay customers sales tax as a thank you for the lingerie industry having been relatively recession proof.

plus size lingerie

Lingerie Industry Seemed Somewhat Recession Proof

Even during 2009 while over 50% of consumers cut back on dinner dates to save money, lingerie sales defied the downturn.

A new online retailer, HotPlusSizeLingerie.com, is launching their “Sexy is Recession Proof” campaign, which runs from April 15th - April 30th of 2011. “We are a largely female based company and from our CEO to our staff, we are not oblivious to the cost of a trip to get your hair or nails done or buying a new outfit,” said Nicole Irvin, spokesperson for E Global LLC, the parent company of HotPlusSizeLingerie.com. “It can lift your spirits but it shouldn’t have to crush your wallet. We wanted our customers to feel like we get that and so we not only offering our standard lowest price guarantee, we are also offering to pay their sales tax for the remainder of this month.”

Even during 2009 while over 50% of consumers cut back on dinner dates to save money, lingerie sales defied the downturn as couples spent more time at home, according to TNS Worldpanel Fashion. Sales data indicated that even related industries like sex toys remained somewhat insulated and recession proof. The theories as to why abound but at the end of the day it seems that a market for luxury lingerie items is here to stay. Irvin added, “While the toughest economic times may have passed, if the lingerie industry as whole weathered that rather well, why not do something to thank our customers for that?”

About HotPlusSizeLingerie.com
A leader in the plus size lingerie industry, Hot Plus Size Lingerie.com carries a hot selection of plus size lingerie, costumes and sexy shoes,all with their lowest price guarantee. For More Information: http://www.HotPlusSizeLingerie.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nicole Irvin
Visit website