Pocono Mountains Visitors Bureau Honored With HSMAI Wins

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Visitors Bureau Takes Home Three Adrian Awards

David West, vice president of marketing of the PMVB has found the best way to share the weather, scenery and outdoor activities year-round is by allowing potential visitors to see beauty and activity shots of the Pocono Mountains on a daily basis.

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Recognizing creative excellence in advertising, public relations and digital marketing, The Hospitality Sales & Marketing Association International (HSMAI), the leading international organization of hospitality marketing professionals, has honored the Pocono Mountains with three Adrian Awards.

This year’s Adrian Awards were presented before an audience of hospitality and tourism industry leaders on January 28, 2013 in New York City. Spotlighting exceptional achievements from across the globe, the annual event is the world’s largest advertising, digital marketing and public relations competition in the travel industry. Thousands of entries from more than 35 countries were carefully evaluated and awarded by a panel of industry judges.

Under the existing partnership with Weather Metrics, the Pocono Mountains took the gold in the Digital Marketing, Multimedia Series category for its Live Camera Integration. David West, vice president of marketing of the PMVB has found the best way to share the weather, scenery and outdoor activities year-round is by integrating live cameras located throughout the Pocono Mountains into the regional news and weather of the target designated marketing areas allowing potential visitors to see beauty and activity shots of the Pocono Mountains on a daily basis. Camera streams were also posted online and cross promoted with a variety of vehicles.

Another silver award was won by the PMVB with the help of creative agency, Masterminds, and media buyer, Mayoseitz Media, in the category of ‘Digital Marketing, Game’ for the ‘Greater Maker’ Facebook campaign. Visitors to the region were given the opportunity to create their favorite Pocono Mountains experience by designing their own “Life’s Greater Than” icon using the Greater Maker Facebook application, with the possibility to “become famous” for their art work.

The PMVB also received a silver award for its ‘Life’s Greater in the Pocono Mountains’ in the ‘Advertising, Signage-outdoor/transit’ category. Advertisements in the form of platform posters, ceiling and floor clings and on ticket consoles were part of the Pocono Mountains Station Dominations.

“Our organization continues to create innovative and savvy marketing programs and our Marketing Department has taken the lead building brand through live imagery and social media,” says Carl Wilgus, President/CEO of the Pocono Mountains Visitors Bureau (PMVB). “It is always an honor to be recognized by your peers for our efforts in showcasing the Pocono Mountains to the travel audience.”

HSMAI is an international organization of marketing professionals representing all segments of the hospitality industry. Founded in 1927, the organization has nearly 7,000 members from 35 countries and chapters worldwide.

For more information on the PMVB and events and activities in the Pocono Mountains, visit 800poconos.com and follow on Facebook at PoconoTourism.

About Masterminds | Masterminds is an award-winning full-service advertising agency specializing in the travel, leisure and gaming consumer. Clients include the Pocono Mountains Visitors Bureau, Pinnacle Entertainment, Penn National Gaming, and MGM Resorts International. Masterminds regularly speaks at social media conferences and offers customized social media training to the travel, leisure and gaming industry. masterminds1.com

About MayoSeitz | MayoSeitz Media is one of the leading independent media agencies in the United States. It is also one of a handful of independent media agencies to quality and be accepted to the American Association of Advertising Agencies (4As), the leading industry association. Fewer than 10% of all agencies are 4As members, yet 4As members place 80% of all media places by agencies throughout the United States. In addition to PMVB, MayoSeitz Media clients the Subway, ADP, King of Prussia Mall, Comcast SportsNet, Philadelphia Phillies, Greater Philadelphia Tourism, Hershey Entertainment & Resorts, Sunoco, Trex, Penn Medicine, among many others.

About Weather Metrics | Weather Metircs helps local television stations build a network of strategically placed, HD cameras, allowing stations to enhance their viewer experience and generate new revenue through sponsorhip. Today Weather Metricshelps more television stations deliver engaging live and local video from remote locations than any other company.

About the Pocono Mountains | Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667). Follow PoconoTourism on Facebook and Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania, striving to promote, educate and attract visitors to the beautiful Pocono Mountains. Additionally, the Bureau aims to keep its’ members abreast to the latest in regulation, changes in the industry and business development in the Pocono Mountains.

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Alicia Quinn
Pocono Mountains Visitors Bureau
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