The podcast series still has the same humorous, unscripted discussions that StraightUpSearch is known for
Traverse City, MI (Vocus) February 6, 2008
When Oneupweb bloggers are passionate about a topic, you never know what's going to happen. Or what's going to be said. Uncensored, unrehearsed, the new format for the popular StraightUpSearch podcast series gives a voice to the blog writers. And they aren't afraid to use it.
"The podcast series is an expansion of the week's most popular blog post," explains Oneupweb CEO Lisa Wehr. "We invite the author and a Oneupweb teammate familiar with the topic to discuss the online marketing issues that are having the greatest impact on the industry."
She notes that the conversation is often frank and lively.
"The podcast series still has the same humorous, unscripted discussions that StraightUpSearch is known for," says Wehr.
The new format gives all Oneupweb employees a chance to voice their opinions and expand on their viewpoints shared in the blog posts. This includes paid and natural project managers, human resources, graphic designers and more. And from Queen Elizabeth to Google, any subject is open for discussion.
The first episode in the series takes a political turn as Oneupweb's staff examines the finer points in Steve's recent blog post entitled: Democratic Debate - Capitalizing on Heated Exchanges.
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, usability audits with eye tracking and media placement. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List four years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog entitled StraightUpSearch.com and their corporate podcast series, One for the Money, was honored with a 2007 Silver Davey Award. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977 or visit OneUpWeb.com.