Podcast Content Now Available on KnowledgeStorm

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KnowledgeStorm offers innovative new ways for technology marketers to promote their content online.

Technology marketers must adapt quickly to buyers’ changing preferences and look for innovative ways to expose and deliver their content. Buyers are sending clear signals that they want to see vendor content delivered in a variety of formats. Our goal is to use emerging technologies, such as podcasts, blogs and RSS feeds, to help our clients grow their online toolkits.

KnowledgeStorm, Inc., the Internet’s top-ranked search resource for technology solutions and information, announced today that podcast content is now available on its site. Podcasts are a content medium that has experienced exponential growth in the United States within the last year.

Recent research we conducted revealed that podcast usage among B2B technology buyers is significant and growing,” says Jeff Ramminger, executive vice president, KnowledgeStorm. “Technology marketers must adapt quickly to buyers’ changing preferences and look for innovative ways to expose and deliver their content. Buyers are sending clear signals that they want to see vendor content delivered in a variety of formats. Our goal is to use emerging technologies, such as podcasts, blogs and RSS feeds, to help our clients grow their online toolkits.”

The study, fielded by KnowledgeStorm and Universal McCann, revealed that 41% of survey respondents claim they have listened to podcasts on more than one occasion. The study also discovered that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Fifty-five percent of respondents said they would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

According to Ramminger, for B2B communications, podcast content will most often be reproductions of white papers, Webcasts, analyst research or articles. The type of source document might vary depending on the target audience for the podcast —technical or business, customer or prospect. Podcasts are listed on KnowledgeStorm as Research Listings and will generate Web leads for clients.

“Podcast listings are the first of many new offerings that KnowledgeStorm is initiating this summer,” says Ramminger. “Our clients will be able to simply and efficiently leverage the newest online lead generation tactics to reach technology buyers as they are searching online for solutions to meet their business and technology needs.”

KnowledgeStorm can work with vendors to leverage existing podcast content, as well as offers a variety of fee-based podcast production services to its clients. For more information about KnowledgeStorm’s podcast offerings, please call (877) 340-9274 or visit http://www.knowledgestorm.com.

About KnowledgeStorm

KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit http://www.knowledgestorm.com.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media contact:

Amber Reed

KnowledgeStorm Inc.

678-597-5910

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