Wired and Sonibyte Partner to Provide Podcast Content

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SoniByte and Wired News have partnered to convert written content to spoken-word digital audio and distribute it through podcasts.

Wired News has selected Sonibyte, a digital audio solutions provider, to convert select content and create a podcast channel of Wired News columns and blogs. The channel has been piloted and proven to be successful, attracting tens of thousands of downloads per week. The podcast is publicly available through Wired.com, iTunes and other podcast directories. In addition, individual articles on Wired.com are available for download.

Wired News Managing Editor Leander Kahney, who has been running the program, commented, “We are excited to offer our content in this new medium to our readers. We cover emerging technologies, so it's natural for us to embrace podcasting. We leverage our existing content for very low cost and making it available for listening as well as reading. We have been pleased with Sonibyte’s service to date and the turnkey nature of their service.”

The podcast features a blend of professional voice-over artists and Wired News columnists reading Wired News columns. It is delivered via RSS (Real Simple Syndication) and can be set up to automatically download to an iPod or other portable media device. Based on the early success of this business podcast, Wired News plans to expand the articles being distributed in digital audio format to include more core content.

“We are happy to be partnering with Wired News on this initiative,” commented Sonibyte CEO Daniel Rowe. “We are working towards our goal of providing quality audio content to a podcasting world that is somewhat flooded with ‘garage-casts.’ Users can now experience Wired News' content while working out, or on the way to work, or in any other venue where one’s eyes are occupied but one’s mind is ready to be engaged.”

About Wired

Wired News, a leading technology and culture publications, is owned by Conde Nast publishing. Wired News' mission is to uncover the most surprising and resonant stories about the people, companies, technologies, and ideas that are transforming our world. Wired News podcasts reach the most technical savvy consumers, and targeted advertising opportunities are available for this channel. A community of business leaders depend on Wired News to identify future technologies and trends impacting their business. From business, entertainment, education, science, and politics, Wired News is "What's Next." For more information see http://www.wired.com

About SoniByte

Sonibyte is a provider of premier digital audio services including content conversion, podcast production, RSS generation and hosting, podcast marketing, and advertising insertion. The Sonibyte content network includes among others Wired News, Kiplinger’s Personal Finance, and TIME. Sonibyte solutions are turnkey, high quality, cost effective, scalable and feature rapid turnaround. For more information see http://www.sonibyte.com

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Charles Katz
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