American College of Emergency Physicians Foundation and The Pohly Company Partner to Produce First Custom Publication for Emergency Rooms

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The Pohly Company, a marketing and publishing company with a significant portfolio in custom publishing, has been retained by the American College of Emergency Physicians Foundation (ACEPF) of Dallas, Texas, to design and produce VitalCare — a consumer magazine to be distributed in emergency departments across the country.

ACEPF came to us with a goal to reach consumers in the unique environment of the emergency department

The Pohly Company, a marketing and publishing company with a significant portfolio in custom publishing, has been retained by the American College of Emergency Physicians Foundation (ACEPF) of Dallas, Texas, to design and produce VitalCare — a consumer magazine to be distributed in emergency departments across the country.

Launching in April 2008, VitalCare will focus on providing health and safety information for families, seniors, and the public at large. The publication seeks to enhance the emergency department experience for patients and those who accompany them, increase public awareness about emergency medicine, and educate the public about health and safety issues.

“Emergency physicians are on the front lines of the American health care system providing the essential community service of emergency care to more than 114 million visitors per year,” says ACEPF Executive Director Dean Wilkerson. “Providing outstanding patient care is our No. 1 goal and VitalCare will help us reach patients with important information to help prevent, respond to, or recognize the signs of medical emergencies as well as current issues affecting their health care.”

“ACEPF came to us with a goal to reach consumers in the unique environment of the emergency department,” said Diana Pohly, president of The Pohly Company. “We are using our extensive consumer custom publishing experience to create a magazine that’s compelling and informative, and encourages consumers to be proactive on health and safety issues. It’s a great project that is a good fit for our capabilities and we’re looking forward to the launch of the first issue in the spring.”

About the American College of Emergency Physicians Foundation
ACEPF is the oldest and largest organization representing emergency department medicine in the United States. Membership includes 25,000 emergency medicine physicians, and its mission is to foster improved emergency care and emergency medicine practice through education, research, advocacy, and policy development. ACEPF is committed to improving the quality of care provided to patients who make 114 million visits to U.S. hospital emergency departments each year.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications — creating and advancing programs that drive emotional relationships with a company’s customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bi-monthly newsletter for marketing and communications professionals that focuses on unconventional ways in which to reach and influence key customer groups. For more information on the Boston-based company, visit pohlyco.com and for the marketing newsletter Fuel, visit fuelpublishing.com.

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