World Market for Electronic Funds Transfer POS (EFTPOS) Terminals to Reach 9.8 Million Units by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Point Of Sale (POS) Terminals market. Although currently tempered by the recent global economic recession, the world market for EFTPOS terminals nevertheless is expected to regain poise and register steady growth over the next few years to reach 9.8 million units in annual volume sales by 2015. Primary factors fingered to drive this growth include adoption of EMV standards by card issuers, rise in non-cash payments, and increasing value added capabilities of EFTPOS terminals. Sturdy demand outlook for Smart Card Enabled EFTPOS Terminals and encouraging demand from developing markets, particularly Asia-Pacific, also augur well for the market.

Point of Sale (POS) Terminals: A Global Strategic Business Report

The market for POS systems received a major boost in 1990s, when the focus of the cash register industry shifted from electronic cash registers to PC based Point of Sale systems. Since then, the POS systems market has been characterized by continuously evolving technologies and industry standards. The POS systems market witnessed a marked transition from proprietary customized single platform systems to open-architecture systems compatible with a variety of hardware and software. The advent of systems that use industry standard open-architecture has widened the range of solutions for the retail industry. Retail establishments, such as convenience stores, gas stations, record stores and clothing stores, have been increasingly employing POS systems to expedite transactions and monitor inventory on a real-time basis. The Europay, Mastercard and Visa (EMV) deadline has stepped up growth momentum in the world EFTPOS terminals market and will continue to do so over the next few years, by accelerating the migration to EMV compatible POS systems. Alarming rise in fraudulent payments across the globe has renewed the industry’s interest on establishing security standards, including ensuring end-to-end data encryption, and compliance with guidelines from all major card issuers. Given its proven worth in ensuring safe and secure payment transactions, EFTPOS payments have been on the rise across the globe, which in turn has been driving the market for EFTPOS terminals.

Reflecting the depressing economic crisis, the EFTPOS terminals market registered substantial erosion in volume sales during 2009 in almost all regional markets across the globe. With global credit market in doldrums, largely due to the recent financial turmoil and credit crunch, credit card transactions have been badly hit, thus creating deep ripples in the POS market. Recession induced distortions in economic variables at the consumer end, such as, unemployment, lower-income levels, reduction in household wealth, crumbling consumer confidence and austerity in consumer spending, have all forced a decline in use of credit cards and other card payment options at merchandize outlets, thereby hurting the POS industry by large. The erosion in volume sales of POS terminals can also be attributed to the slump in hospitality and retail sectors, which are the most prominent end-use markets for POS terminals. With tight budgetary conditions forcing many individuals to cut down their restaurant visits and restrict their retail purchases to only key household items, the hospitality and retail industries respectively have suffered severe setback, thereby leading to lesser use and adoption of POS terminals.

Despite the gloom, outlook for the future remains bright, with demand expected to grow substantially over the next few years, riding on projected rise in number of non-cash payment transactions, particularly contactless payments. The ability of EFTPOS terminals to transform ordinary payment terminals at merchandize points into robust customer relationship management devices makes it a key value proposition for merchants, thereby enhancing market prospects for the product in the short to medium term period. The ability of EFTPOS terminals in allowing merchants to identify and classify customer profiles based on their buying pattern and lifestyle enables several value added functions such as gift card applications and loyalty programs at point of sale, which in turn are expected to generate considerable market opportunities for EFTPOS terminals.

As stated by the new market research report, Europe continues to remain the largest regional market for EFTPOS. Asia-Pacific is the fastest growing regional market, surging at a CAGR of about 7.0% over the analysis period. Continued growth in card payment transactions in developing countries such as China and India, is largely the result of steady economic growth, improving spending power, and emergence of several modern retail infrastructure projects such as malls, super markets, and chain stores. By product, Smart Card Enabled EFTPOS Terminals represents the most prominent segment. The growing adoption of smart cards in compliance with EMV standards, and range of usage benefits they offer to retailers and customers, have been driving the demand for smart card based EFTPOS terminals across the globe. Magnetic stripe card EFTPOS Terminals however remains the largest product segment in the US.

Major market participants include Atos Worldline, First Data, Fujitsu Limited, Gemalto N.V., Hypercom Corporation, Ingenico S.A, International Business Machines Corp. (IBM), Intellect International NV, Keycorp Limited, Micros Systems Inc, Motorola Inc, NCR Corporation, Olivetti Tecnost S.p.A., ProvencoCadmus Group, Radiant Systems, Inc., Thyron Systems Limited, VeriFone Systems, Inc., Verifone Israel, Wincor Nixdorf AG, among others.

The research report titled "Point of Sale (POS) Terminals: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for EFTPOS Terminals in volume sales for US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe) Asia-Pacific, Latin America, and Rest of World markets. Product segments analyzed include Magnetic Stripe Card EFTPOS Terminals and Smart Card Enabled EFTPOS Terminals.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
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