PointAbout, Inc. Augments Its Services Arsenal with Socially Mobile Applications

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New services powered by the upgraded version of AppMakr and its flagship feature, Socialize, will increase the social and analytic value of mobile apps.

Many clients seek to enhance their service offerings using apps, and Socialize lets them magnify those offerings with a social key while netting a wealth of analytics.

PointAbout, Inc., a leading mobile services integration firm, today announced the addition of new social features to its services arsenal. PointAbout will now offer its expanding client base the capability to develop mobile apps with in-app social networks. The new services aim to help large enterprises capitalize on the increasing popularity of social networks and current social behavior to encourage mobile consumers to engage and interact.

New apps developed by PointAbout services can harness the newest version of AppMakr, a flexible mobile app creation platform. AppMakr’s platform packages the Socialize feature to add a social layer to any app created with the platform, allowing users to share, like, comment on content as well as view other member’s activities for a richer and more dynamic social-based experience. In addition, PointAbout provides clients in-depth analytics on the socially mobile app, providing businesses feedback and interaction statistics so they can improve the content delivered to mobile consumers and open up new monetization opportunities.

“In the past, the ability to interact with other users within an app has been largely non-existent,” said Daniel R. Odio, CEO of PointAbout. “The goal of these new social features, powered by AppMakr, is to turn what has traditionally been a one-way street—with content going from publisher to end user—into a four-lane highway.”

One current PointAbout client in the transportation sector is currently using the social features to enable air travelers to network and socialize with one another by sharing information, experiences and opinions.

“The next time you are stranded in an airport, you could network with fellow travelers as you rebook—all within a single app on your mobile device,” said Pete Johnson, President of Professional Services at PointAbout. “Many clients seek to enhance their service offerings using apps, and PointAbout’s new socially mobile services lets them magnify those offerings with a social key while netting a wealth of analytics.”

PointAbout already uses the AppMakr platform to power several clients’ mobile applications. For clients with numerous brands, shows, events, locations or publications, PointAbout offers clients the services of AppMakr for a broader mobile reach without the compromise of mobile web sites.

“For example,” Johnson said, “a food products company with 100 brands may want to deploy 100 apps that variously include a dozen standard components such as recipes, nutrition, social, coupons and video, as well as unique features. We help such clients implement AppMakr for mass app creation across three major native platforms. AppMakr Enterprise Services jumpstarts the process of creating and managing a mobile portfolio.”

About PointAbout
PointAbout, Inc. specializes in complex mobile app strategy and development for Fortune 1000 enterprises, with clients that include Disney, Onstar, the Outdoor Channel, The Huffington Post, Cars.com and many more. PointAbout has deep expertise guiding companies on mobile strategy alongside developing apps for iPhone, iPad, Android, Windows Phone 7 and RIM devices. PointAbout can be found on the web at http://www.pointabout.com.

About AppMakr
AppMakr is the industry’s leading platform for free do-it-yourself mobile app creation. With AppMakr, everyone—from the most tech-savvy developer to those with no coding experience—can create compelling and consumable native mobile apps on the world’s top mobile OS platforms, including iOS, Windows Phone 7 and Android. The platform empowers individuals, small businesses and Fortune 1000s to rapidly and intuitively create mobile experiences that engage, enrich and inspire users to interact with brands and social communities. Some of the world’s most popular apps utilize the AppMakr platform, including Newsweek, Macworld UK, National Geographic and the Harvard Business Review. AppMakr has inspired almost 4500 apps and can be found on the web at http://www.appmakr.com.

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