PointAbout’s Cars.com App Drives 200K Downloads in First Month

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Custom app developer PointAbout’s iPhone app for Cars.com placed as the top free lifestyle app on the iTunes App Store and received 200,000 downloads in its first month.

PointAbout, Inc.

We're very excited to have Cars.com place #1 in the App Store. Cars.com is a great brand, we're lucky to have worked with a company who is dedicated to making a great user experience.

The Cars.com app, built by mobile app developer PointAbout Inc., ranked number one for free lifestyle apps on iTunes after its release in February. The custom app, which debuted during a Super Bowl commercial, also ran at number three in the “What’s hot” category.

The Cars.com app lets users browse more than 2 million listings from the popular online car marketplace on their iPhone or other mobile device. The app features a finder application that helps users locate nearby cars and car dealers. At a dealership, users can draw up the app to compare used and new car prices and or use the app’s car loan payment calculator to help negotiate with car salesmen.

The app debuted during a Super Bowl XLIV commercial for Cars.com, which drove 200,000 downloads in the first month. View the Super Bowl ad here.

Cars.com, which is based in Chicago, worked with Washington, D.C. company PointAbout to develop the custom app. Cars.com said it wanted to give iPhone users, who contribute 30 percent of the content to the Cars.com mobile site, an option to download a Cars.com app.

Isaac Mosquera, cofounder and Chief Technology Officer of PointAbout, said, "We're very excited to have Cars.com place #1 in the App Store. Cars.com is a great brand, we're lucky to have worked with a company who is dedicated to making a great user experience.”

The app is available for free on iTunes. Download it here.

About PointAbout (http://www.PointAbout.com):

PointAbout develops custom iPhone apps for such game-changing brands as The Washington Post, Gannett, Burger King, and others. PointAbout is the creator of AppMakr, a revolutionary service for making a fully native iPhone application, allowing users can enter a website URL or keywords and create a sample iPhone app in under 30 seconds. AppMakr has been profiled in TechCrunch, Time, Mashable, MobileCrunch, TechMeme, TECH Cocktail, The Wall Street Journal and The Washington Post. For details, contact Daniel R. Odio at 202.250.3846.

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