Our top objective was to make the website a positive user experience by making it very simple for the user to navigate, very easy to find the type of the information they are looking for and making that information concise...
Atlanta, GA (PRWEB) August 30, 2012
“Our top objective was to make the website a positive user experience by making it very simple for the user to navigate, very easy to find the type of the information they are looking for and making that information concise, easy to understand and highly relevant to the search term used," said Jan Carlson, president of the Atlanta-based Polaris. “When someone lands on one of our website pages based on a search term, the content they find will be clearly related to their search and immediately understandable.”
Carlson went on to say, “Another objective was to steer users to the part of our website dedicated to the specific type of research need that brought them there. In essence, users will experience a website within a website dedicated only to material that's relevant to them." He added, "Why 'dilute' the user experience by introducing information related to our other services if those are not of interest? Keeping things focused yields a more positive and productive visit."
"Our final objective," Carlson continued, "is to provide useful information and resources to the marketing research community in general through our Research LifeLine™ portal (http://www.researchlifeline.com). Here, beginning researchers and do-it-yourselfers will have access to many useful reference materials like short video tutorials, helpful white papers on a variety of marketing research and survey topics, webinars, survey statistical calculators and a free 'Ask a Survey Expert' Q & A service among other tools and tips."
About Polaris Marketing Research
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.