Polaris Introduces New RUSH to Revolutionize Snowmobile Industry

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'Feel the RUSH' and Ride Longer, Harder, and Ride Again Tomorrow on the All-New Terrain-Dominating Polaris PRO-RIDE RUSH Snowmobile

600 RUSH Beauty

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Polaris Industries Inc. today launched its Model Year 2010 600 RUSH snowmobile, the first snowmobile with a truly progressive-rate rear suspension. The 600 RUSH's bottomless suspension is designed to absorb the toughest bumps, transferring the load to the super-rigid PRO-RIDE chassis which isolates the rider from spine tinglers. No longer will riders leave the trail feeling bruised and beat up after a long day.

NEWS FACTS:

  •     Polaris Industries Inc. introduces the 600 RUSH snowmobile with the industry's first truly progressive-rate rear suspension.
  •     The 600 RUSH's bottomless suspension is designed to absorb the toughest bumps, transferring the load to the chassis rather than the rider.
  •     Equipped with the 600cc Polaris Liberty engine, the 600 RUSH has an improved chassis and engine mount to deliver more power to the ground.
  •     The 600 RUSH delivers aggressive styling, weight reductions and improved reliability.
  •     The limited production 2010 Polaris 600 RUSH will be available at local dealers beginning fall 2009, and will be offered as part of the 2010 Polaris Snow Check program beginning in March 2009.

QUOTES:
Scott Swenson, Polaris Industries Inc. Vice President, Snowmobile Division: "The new Polaris 600 RUSH truly marks a turning point for the snowmobile industry. The progressive-rate rear suspension has been proven in Motocross; Polaris is now the first company to bring it to snowmobiles. This innovative suspension combined with the new super-rigid PRO-RIDE chassis provides riders with an unprecedented level of rider-active control including improvements in acceleration and cornering."    

Levi LaVallee, Professional Sno-Cross Racer and X-Games Gold Medalist: "Polaris has really nailed it with this sled. The RUSH puts me in the ideal riding position to transfer my weight for launch, and to set the front end for cornering. It has wicked control and a suspension that refuses to give up."

MULTI-MEDIA RESOURCES:

RUSH videos: Polaris Snow YouTube page

RUSH images: ftp://Polaris_Snow_Launch:sledding@nyc-ftp.interpublic.com

Username: Polaris_Snow_Launch
Password: sledding

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Marlys Knutson

Ben Maurer
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