UltraStar Partners with The
Police as They Launch Highly Anticipated Worldwide Tour
New web site devoted to the band’s tour
unites Police fans
NEW YORK (Business Wire EON/PRWEB ) February 14, 2007 --
UltraStar Entertainment, LLC,
the leading fan club management and marketing service, announced its
partnership with The Police
and the creation of www.thepolicetour.com
as the premier destination for international fans to join the online
celebration of 30 years of The Police.
The announcement follows The Police’s
confirmation of a new tour to kick off later this year, marking the band’s
30th anniversary. The three-man
band, consisting of Sting,
drummer Stewart Copeland and guitarist Andy Summers opened the Grammy
Awards in Los Angeles on February 11 and followed that performance with
an invitation-only rehearsal the next day at the famed Whisky A Go Go,
where plans for the tour were unveiled.
UltraStar’s partnership with The
Police will include an exclusive tour club membership carrying a
wide range of perks at www.thepolicetour.com.
Throughout the tour, the web site, complete with classic Police logos
and artwork, will become the most comprehensive online destination
devoted to the band, their body of work and diverse fan-base. Starting
on Wednesday, February 14 at 12 PM Eastern Standard Time, fan club
members will get a chance to purchase tour tickets before the public
on-sales. Plans are also currently underway for a collaborative online “scrapbook”
where members will be able to share photos, memorabilia and more.
“Considering the tremendous fan support The
Police have had over the years, they are in a perfect position to bring
their artist-fan relationships to the next level by utilizing our fan
club platform,” said Larry Peryer, President
of UltraStar Entertainment. “We
cannot wait to launch the site for one of the most buzzed about tours of
2007 – and beloved bands of all time.”
ABOUT ULTRASTAR ENTERTAINMENT, LLC
UltraStar Entertainment, LLC is a digital media company that specializes
in providing online marketing and content services to major
entertainment clients and their fans through community-based
subscription clubs. Co-founded by David Bowie, UltraStar’s
current roster includes The Who, The Rolling Stones, Red Hot Chili
Peppers, Sting, INXS and Mariah Carey. For additional information, visit www.ultrastar.com.
See the original story at: http://eon.businesswire.com/releases/police/ultrastar/prweb504845.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/RmFsdS1FbXB0LVNxdWEtSG9yci1NYWduLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
