Says Series of Political Apps for iPad: Presidential Candidate Speak Demystified

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Clever new iPad apps help voters get to know the presidential candidates faster than they can stream The Daily Show on Hulu.

Says Gingrich, one of several new iPad apps that explore the presidential candidates
It’s a fun and extremely efficient way to get to know a presidential candidate.

Just in time for the 2012 election season Learning Cubed, LLC launches its Says Series of political apps designed to deliver the candidates in their own words while providing contextual information that grounds the conversation. Created exclusively for Apple's iPad®, these apps make clever use of graphics and gestures to entertain and inform. Users spin a wheel to retrieve candidate quotes giving new meaning to the expression 'political spin'. Thankfully that’s where the spin ends because these political apps are written in a neutral style.

“We know most voters don't have dozens of hours to sit in front of the debates or to research policy positions,” says Roy Selig, Learning Cubed’s founder. “So we do that work for them and place it in a format that's fun to browse, easy to search and informative.”

To date the company has produced several apps: Says Gingrich, Says Romney, Says Perry and Says Cain. Each app focuses on one current or former presidential candidate and includes quotes culled from debates, campaign material, television appearances, speeches and books. Both the candidate’s views and the views of their critics are represented. Quotes are arranged into categories such as Fiscal Policy, Healthcare, Energy and yes, Humor. Users can also search for topics that interest them. Helpful explanations and infographics accompany many quotes and this extra context transforms candidate speak into terms we can all understand.

“We collect a candidate’s thinking, add context and with the help of the iPad lay all this information at the voter’s fingertips where they can read, absorb and share it," says Selig. “It’s a fun and extremely efficient way to get to know a presidential candidate.”

As you’d expect, these apps let users share quotes on social platforms like Facebook and Twitter. In the case of Twitter, the app tailors each quote to fit that service's 140-character limit. "If you are passionate about a candidate, a topic or a policy we provide a no-barriers way to get vocal about it," says Selig. "That's our underlying goal, to help enrich the public debate."

The Says Series launches on the App Store this week with four iPad apps priced at $.99 USD each: “Says Gingrich”, “Says Romney”, “Says Perry” and “Says Cain”. A fifth app, “Says Obama” is being planned. Learning Cubed will release new apps and updates throughout the 2012 election season as political fortunes and voter mood dictate.

About Learning Cubed, LLC

Learning Cubed, LLC was founded in 2009 by a husband and wife team. The company is dedicated to producing brilliantly simple educational apps for the tablet and mobile markets. Roy Selig is the app architect and in that role he cultivates concepts, curates content, creates the look-and-feel and writes the code. Rachel Selig acts as educational consultant. She provides advice on learning theory and app direction, and develops curriculum around the apps that is suitable for classroom use.


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