San Francisco, CA (PRWEB) October 10, 2012
As elections near, Route 72 Systems readies for a busy season. As the online medium continues to grow, countless political campaign offices around the country will be launching their political online campaigns in an effort to reach voters and gain support. Because more online devices will be available to the voters this season more than any other past election in history, successful online political campaign marketing will no doubt play a huge factor for many campaign teams. That is why Route 72 Systems has called for all hands on deck for this year’s election season.
In fact, Route 72 has already begun legwork for many political campaign offices that have decided to get a jump on their Internet campaigns. Route 72 has beefed up their database and search engine with their Google Maps tool where many can search for email lists by zip code, radius to that zip code, genders, and many more attributes. Barry Krall, Relationship Manager of Route 72 states: “Political campaign offices can really hit their mark with a solid optin email list. It really magnifies that bull’s eye many try to hit when reaching a target audience. Being able to gain insight on general interests and attributes will help to ensure that campaign offices reach people who are interested and willing to respond.”
The Route 72 team has recently finished a data hygiene campaign, which will enable their staff and campaign offices across the country to properly track their Internet campaigns and quickly enhance their tactics in order to increase deliverability and success. Route 72’s creative team has also been called forward to assist customers with writing, video, their and landing pages to guarantee that their message is easily translated and integrated in the online medium. Barry Krall states: “Political offices across the country are relying on the Internet to reach voters now more than ever because it enables candidates and their teams to get fast results in a very cost effective manner. Our team has been fine tuning our email list database and our tactics year round to ensure we are well equipped for the election season.”