Street Interviews Reveal Voters Need Help & Access to Easy Information

Share Article

Are American voters uninformed, misinformed or just uninterested? PolitiView.com, the web’s first video marketplace for politics, went to the street to find out. According to a new video called “Are You Ballot Ready?,” voters seemed to be all three.

News Image
The on-the-street voter interviews suggest that American citizens need help preparing to vote.

Are American voters uninformed, misinformed or just uninterested?

PolitiView.com, the web’s first video marketplace for politics, went to the street to find out. According to a new video called “Are You Ballot Ready?,” voters seemed to be all three.

The on-the-street voter interviews suggest that American citizens need help preparing to vote; and also signal that political campaigns and organizations have an opportunity to better communicate their messages. The video, produced by PolitiView.com, highlights that voters do not know what electoral districts they live in or much about the candidates running in those districts.

One voter summed up the challenge: “There’s a lot floating out there - it’s just hard to put it all together.” The “Are You Ballot Ready?” video* is available on PolitiView’s website and YouTube channel.

“I think that voters are discouraged about their lack of access to our political system and they have given up. Because of its capabilities and its ease, I know that PolitiView.com can empower voters to again participate in our democratic system,” said Susan Nightingale, founder and president of PolitiView.com.

A more scientific survey seems to reinforce PolitiView’s findings. The Pew Research Center for the People & the Press** recently found that many voters do not know basic facts about the Republican candidates running for president or the early primary calendar. Only about half (53%) identified Massachusetts as the state where Mitt Romney served as governor.

Unlike any other site on the web, PolitiView.com aggregates, organizes and customizes the voter’s search for information about candidates and issues. It gives voters powerful, easy-to-use comparison shopping tools to choose their political representatives.

Voters simply enter their address and see what offices they will vote for on Election Day, then go to those races and see and hear the candidates. In addition, voters can quickly search an alphabetically sorted list of issues to access the video content of their choice to better understand all sides of an issue.

Here’s how voters in the video reacted to the concept of PolitiView.com:

  • “I think that would be very beneficial to the voters to get an inside view of each politician and their insight on issues.”
  • “People like me would like that because I’m on the computer 24-7.”
  • “I’d be more apt to watch it rather than take the time to read through it.”

Nightingale added: “PolitiView.com removes the barriers and the filters between candidates and voters and creates a real opportunity for direct democracy. It helps voters make an informed political decision.”

About PolitiView, Inc.
PolitiView.com is a real-time video marketplace for politics that puts the voter in charge. Unlike other information sources, PolitiView.com provides comparison shopping and context; and brings the campaign directly to voters in the easy video format they know and have come to expect in today’s online world. Campaigns, political parties, special issue groups and ballot measure organizations supply a wide range of video content to better inform voters. Voters can watch, analyze and comparison shop in the political realm – just like they do for any other important purchase decision. Website content is supplied entirely by subscribers, who pay a monthly subscription fee. For voters, all content is free. PolitiView is completely nonpartisan. For more information, visit http://www.PolitiView.com or call 888-947-8439.

  • Video Notes: Produced by PolitiView, Inc. Filmed in downtown Springfield, Illinois during February 2012. Voters were selected randomly and agreed to be included in the video.

** Pew Research Center for The People & The Press. January 2012 Political Communications & Methods Study.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susan Nightingale

Harvey Chimoff
Visit website