Pollogen Appoints Mr. Bar-Nir as New CEO

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Pollogen’s Board of Directors has nominated Mr. Amichai Bar-Nir to the position of company CEO; this nomination is effective December 15th, 2010. Mr. Ohad Goren will leave Pollogen to pursue other career opportunities. This management change was undertaken in order to strengthen Pollogen’s leadership position in the dynamic aesthetic market.

Mr. Amichai Bar-Nir

Pollogen is a company with huge growth potential...Pollogen recently launched the TriLipo technology...and is planning to deliver new and groundbreaking technologies in the near future.

Pollogen Ltd., an innovator in development, marketing and sales of non-invasive aesthetic systems based on TriPollar and TriLipo technologies, has named Mr. Amichai Bar-Nir as its new Chief Executive Officer, effective December 15th, 2010.

Mr. Bar-Nir has extensive experience in leading companies through the transition from small to large scale production. Prior to joining Pollogen, Mr. Bar-Nir served as the CEO of CogniFit, a software company that specializes in programs that assess and train cognitive abilities. Previously he was the CEO of B-Plan, a company that develops business planning tools.

Company founder, Dr. Zion Azar commented: “We are excited to have Mr. Bar-Nir join Pollogen. We believe that Mr. Bar-Nir has the leadership skills to drive the company forward. He has extensive sales and marketing knowhow as well as a technical background- a winning combination from our perspective.”

Mr. Bar-Nir stated: “Pollogen is a company with huge growth potential. The aesthetic market has grown exponentially over the past decade and Pollogen has been part of this growth. TriPollar technology has become an industry standard and Pollogen’s products are distributed in over 60 countries. Pollogen recently launched the TriLipo technology, a breakthrough in non-invasive aesthetic treatments and is planning to deliver new and groundbreaking technologies in the near future. I am excited to be part of the Pollogen team and look forward to many fruitful years.”

About Pollogen:
Pollogen Ltd. develops, manufactures and markets professional medical aesthetic devices, powered by proprietary TriPollar and TriLipo technologies. Pollogen offers a full line of clinically-proven, non-invasive anti-aging facial and body contouring treatment platforms for circumference reduction, cellulite improvement and skin tightening. The flagship aesthetic devices, Maximus, apollo and regen XL offer customers clinically-proven, safe and effective anti-aging beauty treatments that deliver immediate and long-lasting results. To learn more, please visit the Pollogen website.

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Sigal Katz
Pollogen LTD
972 3 5104110 ext. 145
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Abigail Marks
Pollogen LTD
972 3 5104110 ext. 145
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