PcPools Celebrates Large Increase in Above Ground Pool Demand

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PcPools Confirms Sales Increase of Nearly 20% for Above Ground Pools

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With gas prices headed for another rise, more homeowners realize that having a pool in their backyard is a better option than frequent drives to local pools and lakes or trips to a family cabin on the weekend.

PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial pool owners, is pleased to announce it experienced an 18% increase in above ground swimming pool sales in 2011. The above ground pool industry has experienced a marginal growth rate for several years, but the uptick in 2011 – as compared to 2010 – suggests a promising near future may be upon us.

Marketing Director Ted Robinson had this to say: “Demand in the above ground swimming pool market is clearly on the upswing. With gas prices headed for another rise, more homeowners realize that having a pool in their backyard is a better option than frequent drives to local pools and lakes or trips to a family cabin on the weekend. Rather than spending thousands of dollars taking expensive short trips or hundreds of thousands on a vacation home, more and more families are bringing the 'staycation' to their backyard. We also believe the cost savings of an above ground pool compared to an in ground pool is helping to drive the uptick in demand. Surprisingly, the cost of an above ground pool is about the same – or even slightly less – than a one week vacation for a family of four.”

An above ground pool is a great way to provide family fun at an affordable price, and PcPools is pleased that its sales in 2011 demonstrated an increased awareness of that fact. Given the rise in quality of the available above ground pools, continued high gasoline prices, and the rise in vacation home prices, Robinson expects the “staycation” trend to continue to manifest itself in the form of increased sales of above ground pools for the next several years.

About PcPools

PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools’ product line – all of which is sold through our catalog and internet channels – includes above ground pools, automatic pool cleaners, pool liners,pool heaters, pool chemicals, pool covers, and other pool accessories. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique combination of quality product at excellent value for its customers.

Note to Editors: If you are interested in viewing addition information about PcPools, please visit following website:

http://www.PcPools.com

For additional information contact:
Ted Robinson
Marketing Director
PcPools
877-727-6657

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Ted Robinson
PcPools
877-727-6657
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