Atlanta Porsche Dealership Jim Ellis Porsche Unveils the 7th Generation of the Porsche 911

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Jim Ellis Porsche holds special event at the Peachtree-Dekalb airport in a private hangar to showcase the new 2012 911 Carrera and Carrera S for Porsche enthusiasts

Porsche 911 Unveiling

Photo by Sara Hanna Photography -

It's going to be the most exhilarating driving and ownership experience yet

Jim Ellis Porsche unveiled the new Porsche 911 Carrera and Carrera S models at a private hangar at the Peachtree-Dekalb airport in Atlanta, GA to a bevy of Porsche enthusiasts. This latest generation of the iconic Porsche 911 went on sale on February 4th, 2012.

Following its introduction last fall, automotive media world-wide have designated the latest 911 as the best iteration of Ferdinand Porsche’s sports car vision yet. It is destined to remain every bit the icon it has been since its 1964 debut. The Porsche driving experience is unlike any other. When it comes to the finest in workmanship, technology, and exclusivity, there is no competition.

“Whether this will be a customer’s first or just their latest Porsche 911, it’s going to be the most exhilarating driving and ownership experience yet,” said Doug McIntyre of Jim Ellis Porsche. “The 911 Carrera and Carrera S are the ultimate choices for drivers who want a true benchmark-setting sports car that they can put through its paces and enjoy all week long, not just for show or on weekends.”

For 2012, the Porsche 911 has been completely redesigned from the ground up. The new model applies singular balance to the priorities of a new era, preserving the classic 911 lines, yet revisiting every inch for advances in power and fuel economy. While enthusiasts will recognize the 2012 911 Carrera at a glance, 90 percent of its components are either new or fundamentally revised.

Its sleek and stretched silhouette, pulse-pounding contours and precisely designed features signal its rich heritage from every viewing angle. Longer, lower, wider, 100 lbs. lighter, faster and more efficient than previous models, the 911 is the perfect blend of modern design, intelligent engineering and performance DNA.

In addition to aesthetic improvements, both new models offer significant performance enhancements. The 2012 911 Carrera is equipped with a new, 350-horsepower, 3.4-liter boxer engine, while the Carrera S features a 400-horsepower, 3.8-liter boxer engine—a 15hp improvement versus its predecessor. The 911 Carrera with Porsche Doppelkupplung (PDK) accelerates from zero to 60 in 4.4 seconds, while the Carrera S sprints from zero to 60 in a mere 4.1 seconds. That time is reduced even further to 3.9 seconds when equipped with the Sports Chrono Package Plus. Top track speeds for the 911 Carrera and Carrera S are 179 and 188 mph, respectively.

As with every generation, the new 911 Carrera continues to raise the bar in both performance and efficiency. This is achieved through systems such as the Automatic Start/Stop function, engine and transmission thermal management, electrical system recuperation, the world’s first seven-speed manual transmission and—in conjunction with PDK—the ability to ‘sail’ or coast. The new electro-mechanical power steering offers the typical Porsche precision and helps to increase efficiency and reduce fuel consumption.

The new 911 Carrera Coupe will have a base MSRP of $82,100, and the 911 Carrera S Coupe will start at $96,400 (excluding destination fees).

For more information on the program or to locate a Porsche dealer, visit or

About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

About Jim Ellis Porsche
Jim Ellis Porsche, the premier Atlanta Porsche dealer has a long history of customer loyalty and commitment to customer care that sets us apart from the crowd for over 28 years. Along with our certified sales professionals, we have the most highly trained service technicians in the industry. The Jim Ellis family of dealerships has served the Atlanta area for over 40 years and we're dedicated to ensuring our customers satisfaction and why we're committed to our slogan "Expect the best". Visit Jim Ellis Porsche just inside the perimeter on Peachtree Industrial Parkway in Atlanta, GA or visit us online at


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