Boston-based Woman-owned Business Defies Bad Economy with Portable Massage Device

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New Muscle Angel Massager™ Relieves Muscle Pain for Marathon Runners and will be showcased at the John Hancock Sports & Fitness Expo in Boston

Portable Massage Devices Reduce Muscle Pain and Tension Headaches with Muscle Angel Massagers

Muscle Angel Massagers™ provide a great solution for both competitive athletes and weekend warriors. After racing in 15 marathons, I am convinced that every runner should keep a Muscle Angel™ in his/her gym bag!

Susan Z. Robins, Brookline resident and President of Muscle Angels Massagers™, is pleased to announce that the Original Muscle Angel™, a pain relief product that has early users—including athletes, singing its praises, will be available for purchase at the John Hancock Sports & Fitness Expo at the Hynes Convention Center, April 16-18, 2010. The product, a portable massage device, was designed to improve the quality of life for people who suffer from chronic muscle tension, stress related pain, tension headaches, and more.

Muscle Angel Massagers™ were born from Susan’s own search for relief to pain brought on by many years of computer overuse and repetitive stress injuries from playing a musical instrument. Her bilateral tendonitis of the hands and arms eventually restricted her from numerous activities, including playing her cello; it got so bad, she couldn’t even open a jar or turn a key in a door.

Susan sought help from medical specialists, massage and occupational therapists, and she tried countless therapy products. She spent considerable effort looking for the “perfect product”, but her efforts were in vain. Susan explains, “I tried many different products, in a variety or price ranges, but could not find a product that combined all the 'must have' features including the fact that it needed to be easy-to-use and hold, even on days when pain prevented my ability to grasp. It also needed to be substantial enough to address deep muscle pain—without having to ask a partner for assistance. And, because pain can strike at any time, the product needed to be portable, so it could fit in my gym bag, instrument case, and purse.”

As Susan searched for a solution, sharing her frustrations with friends and medical and therapeutic professionals, she learned that her pain issues were not unique; thousands of people---computer users, athletes, musicians, dancers, and professionals from all walks of life—suffer from similar muscle pain and/or tension headaches.

Susan’s experience with muscle pain, extensive research and product due diligence, as well as her 25+ years as a sales and business executive, made her realize that there was a tremendous market for the elusive, “perfect” product. After more than two years of product research, focus group testing, interviews with medical professionals and massage therapists, yoga instructors, athletes, musicians, dancers, computer users (etc), and after prototype development, the Original Muscle Angel™ finally came to fruition.

Early adopters of Muscle Angels™ include Wilmington, Massachusetts marathoner Simonetta Piergentili whose accomplishments include ranking 2nd in the Women’s Masters and 17th overall female in the 2005 Chicago Marathon. Piergentili says “Muscle Angel Massagers™ provide a great solution for both competitive athletes and weekend warriors. After racing in 15 marathons, I am convinced that every runner should keep a Muscle Angel™ in his/her gym bag!”

Muscle Angels Massagers™ will be available for purchase at the Sports & Fitness Expo at Booth #2226. Company President, Susan Z. Robins will be providing product demonstrations, and will be available for questions. The product is also available online at and

About Muscle Angels™

Formed in July 2009, Norbis Innovations Company, LLC (“Norbis Innovations”), created its first brand, Muscle Angels™, with the vision of improving the quality of life for people who suffer from chronic muscle pain and tension headaches.

Our mission is to develop non-invasive and therapeutic massage innovations that help minimize the intensity and frequency of muscle pain. Muscle Angels™ helps chronic muscle pain sufferers get back to enjoying their daily activities; Muscle Angel Massagers™ help people “get back to living!™”

Muscle Angels™ massage products work to reduce muscle pain and fatigue, and increase flexibility, circulation, mobility and elasticity. This objective is achieved by combining three effective massage therapy techniques including -- Myofascial Trigger Point, Acupressure, and Deep Tissue Massage. Unlike massage therapy, however, Muscle Angel Massagers™ are designed to be used without the need for assistance from a partner, and even offer a hands-free solution for people who suffer from bilateral hand and arm problems and consequently, are unable to use their own hands to help knead achy and tight muscles.

Executive Leadership

Susan Z. Robins is President and Founder of Norbis Innovations Company. She is responsible for product design and development, as well as for bringing the Muscle Angels™ product line to market. A graduate of Wellesley College in Massachusetts, Susan has more than 25 years of experience building direct and indirect distribution channels. Additionally, she has advised senior executives in some of Boston’s most prestigious healthcare institutions and media companies – helping to increase brand recognition, maximize revenues, and minimize risk.

Susan's track record for consistently exceeding company sales and marketing objectives has awarded her several leadership positions in start-up, private and public organizations. In 1991, she began an informal study of the benefits of massage therapy techniques and products and their impact on helping reduce chronic muscle pain and tension. After completing a more intensive review in 2007, Susan identified several under-served pain markets – including people with bilateral hand and arm pain and people who suffering from chronic tension headaches.

Determined to find a solution, Susan combined her entrepreneurial skills with her experience building wholesale distribution channels from the ground up, and began to develop the Muscle Angels™ product line. Now, she is looking forward to helping people experience relief from their chronic muscle pain and tension headaches.

For more information, or to schedule an interview, please contact Susan Z. Robins at 617.901.9587, SZRobins(at)MuscleAngelMassagers(dot)com, or by regular mail at Muscle Angels™, 258 Harvard Street, #363, Brookline, MA 02446.

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