Through a dynamic brand presence and forward-thinking strategy, Olan Mills is pioneering the use of online media as a way to offer services to engage its customer base and improve customer service.
Chattanooga, Tennessee (PRWEB) April 23, 2009
Olan Mills, the worldwide leader in portrait photography innovation and quality, is proud to announce the launch of a new website--designed and developed by Medium--for its Studio Portrait Division. As part of Olan Mills' commitment to engaging customers with the latest in new media and web-based collaborative tools, Olan Mills sees its web site as an opportunity to evolve its brand and engage customers in a technology-driven era.
"The new look and functionality that Medium has developed is representative of the dynamic manner in which Olan Mills is utilizing new technologies to deliver quality photo content across a diversity of communication channels," said Dave Butler, president of Olan Mills. "We are able to extend the Olan Mills brand through a compelling set of web-based photo management tools, improving the overall experience for our customers."
The new consumer-focused site has several new user-friendly features, including dynamic photo galleries and a Studio Locator tool integrated with Google Maps so customers can easily find studio locations across North America. This site also puts Olan Mills at the forefront of web-based customer strategies through social media integration across a suite of contemporary web-based tools.
"Olan Mills is one of our oldest clients, and we are ecstatic to partner with them as they push the innovation envelope within the photo services industry," said Medium president Josiah Roe. "Through a dynamic brand presence and forward-thinking strategy, Olan Mills is pioneering the use of online media as a way to offer services to engage its customer base and improve customer service."
Medium (formerly Coptix Inc.) is an integrated design and communications firm bringing clients holistic business development through branding, graphic design, web design, web development online marketing, e-commerce, software development, social media integration and communications services.
About Olan Mills
Founded in 1932, Olan Mills has a deep-rooted history and continues to lead the portrait photography industry in innovation and quality. Serving families through two nationally recognized distinct divisions, the Studio Portrait Division and the Church Directories Division, Olan Mills knows the key to a great portrait is making sure that individuals and families feel comfortable and look natural. Olan Mills serves families through a variety of products to meet individual needs, a specialized approach to quality and service, and availability everywhere through traditional studio sites in the U.S. and convenient Kmart, Belk, Mansours, Marshall Fields, Meijer Stores, Value City and Toys R Us retail locations throughout the U.S.