RTP Launches Its New Website to Give Visitors a ‘Simply Better’ Online Experience

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Resort Technology Partners’ RTP Interactive division creates a newly re-designed website utilizing the latest in interactive technology

Resort Technology Partners, RTP, logo
The overall goal of the re-design of RTP.com was to combine three separate RTP sites into one cohesive web presence, allowing easy, cross navigation between RTP offerings. In the process, we updated our online presence with the latest web technologies and social media tools, so that we could provide more timely and relevant information to our customers, prospects and other visitors to the site

As the leader in Online, On-Location and On-Demand technology for the resort and recreation industries, Resort Technology Partners (RTP) was ready for a new online presence. With the launch of its new website (http://www.rtp.com ), RTP incorporates the latest technology in website design, navigation and functionality. The design and guidance for the site’s development was provided by its own interactive marketing and website design division, RTP | Interactive.

In addition to the re-design of the website, a new Customer Portal was developed to provide RTP clients with online access to industry-leading support services, training classes and a new Ideas Exchange forum -- a place in the portal where customers can go to interact with RTP’s product management team, and express their ideas about new products, enhancements and technologies.

“The overall goal of the re-design of RTP.com was to combine three separate RTP sites into one cohesive web presence, allowing easy, cross navigation between RTP offerings. In the process, we updated our online presence with the latest web technologies and social media tools, so that we could provide more timely and relevant information to our customers, prospects and other visitors to the site,” says Michael McDermott, Senior Vice President of Sales, Marketing and Product Management.

For the design itself, RTP | Interactive incorporated technologies such as Flash and jQuery to enhance the functionality and experiential design, while keeping the site simple and easy to navigate. Visitors will also find a new “Share This” feature allowing them to easily share information found on the site through their favorite social media outlets, as well as a new Blog that highlights timely industry topics.

Following the recent release of its new consumer-based iPhone® app, REALSKI (an augmented reality app for skiers and snowboarders), RTP added a Twitter button to the web page which allows visitors to follow tweets about REALSKI easily.

Another advantage of the new website is RTP’s ability to easily incorporate microsites into it. For its annual holiday program, RTP created a microsite featuring another recently developed iPhone app called RTP Snowglobe. The app is a free download, and part of a larger holiday fund-raising effort to help two youth-oriented charities, SOS Outreach and Youth Enrichment Services (YES). Both apps are now available in the iTunes® App Store.

About Resort Technology Partners
Founded in 1998 and headquartered in Avon, Colo., Resort Technology Partners (RTP) is a privately owned company that specializes in delivering industry-leading POS software, RFID access control, automated third-party sales channel management software, interactive marketing and web development for the resort, recreation, and hospitality industries. Its solutions leverage leading technologies that enable customers to integrate every aspect of their resort operation -- from back-office administration and reporting, to point-of-sale and customer relationship management, to integrated eCommerce and web site design -- so customers can drive competitive advantage, manage their business more effectively, and improve the Guest Experience. For more information, visit http://www.rtp.com .

iPhone and iTunes are registered trademarks of Apple Inc.

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Michael McDermott
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