Posiq is changing the way restaurants attract a loyal, engaged customer base by merging new digital marketing technologies with the existing POS terminal.
San Jose, CA (PRWEB) March 05, 2012
Today, San Jose based POSIQ entered the hospitality market with the launch of a simple, yet powerfully effective, digital system designed to revamp the way restaurants manage and use customer data. Posiq connects Customer Relationship Management (CRM) technology with the most common piece of technology used by restaurants – the Point of Sale (POS) system – and transforms the traditional order terminal into an Internet and mobile enabled marketing tool.
Posiq’s mission: To universally reshape a restaurant’s relationship with guests by marrying the best concepts of CRM, digital marketing and social media with existing POS systems. Posiq harnesses a broad spectrum of technologies to modernize the POS system, enabling it to analyze customer trends and preferences, influence repeat business and build more efficient and successful hospitality operations.
“Restaurants use POS technology for all of their critical processes – sales transactions, inventory and payroll – yet (to date) have not had the ability to track and manage meaningful data about their most important asset: the customer,” said Richard Onyon, CEO of Posiq. “So there is a immense opportunity to give restaurateurs a solution that creates an exceptionally personal and engaging experience for their guests which, in turn, drives sales.”
“We think of Posiq as Restaurant 2.0 because we offer restaurateurs a way to merge ‘old-fashioned’ relationship-building techniques with new technology and digital marketing tools to improve guest experiences and drive sales,” added Onyon. “That’s what CRM does – it helps businesses acquire new customers, understand their ongoing behavior and personal preferences and communicate in a highly personalized way to keep them engaged with the restaurant.”
Posiq does not require new hardware or complicated software upgrades. The core elements of Posiq’s CRM platform include:
Offers: Posiq lets restaurateurs craft custom offers and decide how and when they may be redeemed. Specific item offers, ticket discounts, price overrides, purchase requirements and other restrictions are easily created and managed from the existing POS system.
Click, Text or Like: Posiq enables restaurants to publish offers where consumers are most likely to see them; online sites such as Yelp, Facebook, Twitter, Foursquare and others. Or, they can present offers using traditional media such as print ads, flyers, billboards or even radio spots. With a simple click text or like, potential guests instantly register for offers they would like to enjoy.
Offer Redemption: Because Posiq is fully integrated with existing restaurant POS systems, redemption of registered offers is a breeze. The cashier simply types in the guest’s phone number into the POS, and redemption is completely automatic. For table service restaurants, the guest can optionally apply the offer themselves, using their mobile phone, while still seated at their table.
Closed Loop Marketing / Analytics: Posiq’s true breakthrough is in its ability to seamlessly interact with existing POS systems to reveal data on what offers are actually driving in customers, and detailing the guest behavior both in that single transaction and all transactions going forward. This means the restaurateur will finally know with great detail, which Internet sites, tweets or print ads are actually working, and what type of customers they are drawing in.
Loyalty & Marketing: Posiq also provides tools to track which guests become repeat customers and their ongoing behavior (e.g. lifetime spend, product or brand preference, etc.). With Posiq’s loyalty system, the restaurant can automatically reward desired behavior ongoing from the guests based on dollars spent, frequency of visits, or repeat purchases of a single item.
Jennifer Shanks for Posiq