Shiny Reveals a How-To for Keeping a Business in Good Standing Online

Share Article comments on a post published in The Seattle Times about the increase of “bought” reviews and how some believe businesses are undermining the purpose of user-to-user reviews on social media and review sites. released their opinion today on an article posted by The Seattle Times about the influx of businesses paying for fake positive reviews and how doing so is causing patrons to disbelieve the validity of a business' services. SR also supplies solutions businesses can follow in order to solidify their services are genuinely good.

After a writer released her column written on an experiment in which she traded a Facebook “like” for a free coffee, she was criticized by one of her readers. The reader stated that they believed, the writers endorsement of buying a positive business reputation was wrong, and that these businesses deserve their original poor reputation, should they have had one, before offering freebies.

It only takes one comment, such as the one written by the reader, to persuade the general public that the business they may be using is not authentically good. offers this advice towards proving the genuine nature of one's business reputation online:

-Ask customers to leave their honest opinion of the service they received without offering an incentive. Therefore, limiting the chance that consumers will read a fraudulent review.

-Should a customer post a negative review, make sure to either publicly or privately apologize and offer a way to resolve their dissatisfaction. Customers are more than likely to update their original review and state that the business genuinely tries to resolve customer upsets.

  • Also make sure to utilize monitoring services to ensure website server hardware is working correctly and efficiently.
  • Should there be an issue with the server, hire an IT person who can use server services, to ensure specific issues and malfunctions do not occur.

The Seattle Times is the largest daily newspaper serving the state of Washington. It was founded in 1891 as a four page newspaper serving as Seattle’s only major daily print paper. It has also earned eight Pulitzer Prizes. commented today on an article by The Seattle Times about the dissipating reputation businesses are facing from paying people to write positive reviews, especially when the reviewers have never used the company before.

About Shiny Reputation: is website who is dedicated towards providing national information regarding the pros and cons of developing a positive business reputation.

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