Lanham, MD (PRWEB) March 3, 2011
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing software, acquired HARO (Help a Reporter Out), a free PR service that links businesses/experts to reporters and bloggers, in June of 2010. Using the HARO platform, reporters and bloggers submit requests for sources for the news stories they’re writing via a temporary and anonymous email address. Subscribers to HARO can then respond to relevant requests by email in an effort to generate publicity for their own organization. Following the acquisition, HARO has seen a steady growth in traffic, new reporter accounts, new subscribers and queries submitted and answered.
Since June, there have been over 126,000 new expert source signups – a 28% growth. There have been over 24,000 reporter queries matched to expert sources for media coverage. HARO has seen a 19% increase in total reporter accounts in the past four months alone. It is important to note, however, that because HARO does not require reporters to register, the number of unregistered reporters who use HARO is unknown.
“The industry is evolving. Technology and social media has changed they way people access information and opportunities dramatically. The acquisition of HARO by Vocus was a strategic step to help businesses and journalists take advantage of these changes,” says Rick Rudman, president and CEO, Vocus. “Since then, we’ve seen great momentum in HARO’s reach and ability to serve as a leading source for businesses to generate awareness and by extension, attract potential new business and journalists to find relevant expert sources quickly and easily.”
HARO was founded by Peter Shankman (Twitter: @petershankman), a veteran public relations practitioner, serial entrepreneur, author, and social media consultant for NASA, Disney and Snapple.
“The original idea behind HARO was to provide an efficient and journalist-friendly means for linking credible sources on short deadlines,” says Shankman. “Vocus has helped improve the infrastructure and facilitated HARO’s growth, but the basics haven’t changed. We’re excited to grow the business and continue to take HARO to the next level.”
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.